Subway is a leading American franchise that made “foot long” part of the lexicon of the masses. Though Subway focuses on subs (aka submarine sandwiches, grinders, hoagies, etc.) they also serve up salads, breakfast sandwiches, pizzas, soup and cookies. With a focus on fresh ingredients, and backed by the motto “Eat fresh”, Subway has become a dominant force in the fast food industry as Americans have become increasingly interested in healthier eating options.
Full Franchise Information
Subway is a privately held fast food restaurant franchise.
Subway Franchise Opportunities - History
Subway was founded in 1965 in Bridgeport, CT. The founders were Fred De Luca and Peter Buck, who started Doctor’s Associates, Inc. as the operating company for the Subway brand. As America became more and more health conscious throughout the 90s and 00s Subway was positioned perfectly to ride this wave to foster strong franchise growth and income.
Subway Franchise Cost /Initial Investment/ Subway Franchise Income
The capital required to open a Subway franchise is $80,000 and the Subway franchise fee is $15,000 with a total investment of $116,000. We currently don’t have information on the average Subway franchise income.
Subway Business Opportunities: Other Information
Subway has had plenty of marketing success over the years. Complementing their “Eat Fresh” branding, Subway launched the Jared campaign which featured Jared’s Subway diet and subsequent weight loss. Jared has been a spokesman for Subway for over a decade and continues to support Subway in commercials and promotions.
More recently Subway has aligned itself with some of the top Olympic athletes from the USA, including Michael Phelps and Nastia Liukin. In 2008, they launched $5 footlongs on select Subs, a campaign that has proved wildly successful and has spawned variations that continue to run at Subway franchises across the country.