Supercuts' predecessor, EMRA Corp. was founded in 1975 by Geoffrey M. Rappaport and Frank E. Emmett. The public company has been franchising since 1979. Supercuts Inc. acquired EMRA in 1987. It's based in Minneapolis, Minnesota, and has locations throughout the United States. By resonating with the smart, cost-conscious male market, Supercuts has established a strong leadership position within the value-salon sector. Supercuts offers a contemporary and comfortable atmosphere and appeals to men in search of a quality haircut, featuring current hairstyles at affordable prices. Its strategic locations make it convenient for customers and help to promote repeat business.