SWTHZ

Contrast Therapy Studios

Our Story: The SweatHouz Movement

SweatHouz is redefining wellness by offering a luxury contrast therapy experience designed to help people prioritize their mental and physical health. Born from a vision to make deliberate heat and cold exposure accessible in a premium setting, we've created a unique space where members can "feel better—faster."

In a world increasingly focused on well-being, we recognized the power of infrared saunas and cold plunges as proven recovery methods. Our mission became clear: to build private, high-design suites that combine cutting-edge technology with an elevated, customizable experience. From app-powered booking and session tracking to real-time cold plunge control via PlungeConnect, every detail is crafted for results and convenience.

We're uniquely positioned in the booming $1.5 trillion global wellness market. But SweatHouz is more than just a business; it's a movement backed by experienced leadership and supported by elite performers like Danny Amendola, Kendall Toole, and Saquon Barkley. This undeniable brand power, combined with a high-margin, low-labor, recurring revenue model, makes SweatHouz a leader in the industry.

Why Choose SWTHZ?

Choosing a SweatHouz franchise means investing in a proven concept within the exploding $1.5 trillion global wellness market. We're not just another fitness trend; we're at the forefront of contrast therapy, a powerful tool for mental and physical health. Our luxury private suites, featuring infrared saunas and cold plunges, offer a clean, customized, and results-driven experience that keeps members coming back.

We stand out with a high-margin, low-labor business model designed for long-term success, fueled by a recurring revenue stream from our loyal members. You'll benefit from cutting-edge technology, including app-powered booking and real-time cold plunge controls, streamlining operations and enhancing the member experience.

Perhaps most compelling is our undeniable brand power. Endorsed by elite athletes and featured in major publications, SweatHouz is quickly becoming a household name in wellness. You're not just buying a business; you're joining a movement with immense recognition and credibility.

We are truly invested in your success. Our comprehensive support extends from site selection and build-out to grand opening and ongoing operations. You'll also become part of a supportive franchisee network where owners collaborate, share insights, and collectively drive profitability. This isn't just a transaction; it's a true partnership dedicated to your growth.

Training and Support

At SweatHouz, we believe your success is our success. That's why we've developed a robust training program and provide continuous, hands-on support to guide you through every stage of your franchise journey. We empower you to deliver the exceptional SweatHouz experience our members expect, without requiring prior wellness industry experience.

Our intensive initial training begins with a mandatory, week-long session at our Atlanta headquarters. This immersive program equips you and/or your manager with the essential tools and skills for a successful launch, covering operational best practices, advanced wellness technology (like PlungeConnect), sales strategies, and customer service excellence. Beyond the classroom, our "White Glove" Discovery Day ensures you meet our full leadership team and experience our culture firsthand.

But our commitment doesn't end there. You'll receive unwavering ongoing support from our HQ team. This includes expert guidance in crucial areas like real estate selection, site build-out, architectural drawings, and equipment installation to bring your vision to life. We also provide comprehensive assistance with pre-launch activities, pre-sales, and your grand opening. Post-launch, you'll benefit from regular KPI calls, franchise-wide webinars, and continuous training updates to keep you informed of industry trends and best practices, ensuring your studio thrives and maintains its high standards. Our in-house marketing support and third-party partnerships further assist with social media, SEO, influencer marketing, PR, and media. You'll also become an integral part of a supportive franchisee network, fostering collaboration and shared learning for collective growth and profitability.

**Join us as we continue to expand, bringing the transformative power of contrast therapy to communities everywhere. It’s an exciting journey, and there’s real heart behind every plunge.