The Body Shop
Before retail shops of all sorts cropped up worldwide selling lotions, body sprays, shampoos and perfumes, The Body Shop was appealing to women with modest, handsome shops selling tasteful beauty, cosmetic and wellbeing products, including sleep oils, moisturizers, body gels, treatments, massage products , make-up items and fragrances. Officially called The Body Shop International plc, The Body Shop, a subsidiary of L’Oreal SA, is headquartered in London, but has operations in Canada, Australia and the United States. The Body Shop has some 2.400 stores in 61 countries.
Facts & Figures
Liquid capital required
Nearly two-thirds of The Body Shop stores are franchisee-owned and operated. It is estimated that The Body Shop sells a product every 0.4 seconds with more than 77 million customer transactions worldwide and more than 600 products and 400 accessories. In 1999, The Body Shop brand was voted the second most trusted brand in the United Kingdom by the Consumers Association. And in 1998, a survey of international chief executives in The Financial Times ranked The Body Shop the 27th most respected company in the world.
The Body Shop Franchise Opportunities – History
The Body Shop was founded in the early 1970s by Anita Roddick when she visited a shop with that name in Berkeley, California selling naturally scented soaps and lotions. Roddick returned to the UK, where she was from, and opened her own Body Shop after purchasing the naming rights from the Berkeley company. Roddick’s Body Shop company grew quickly from its first opening until it was absorbed by L’Oreal in 2006 for 652.3 British pounds. Roddick died in 2007.
The Body Shop Franchise Cost / Initial Investment / The Body Shop
Costs for purchasing The Body Shop franchises have been volatile in recent years. Reports on United States franchise costs estimate a start-up investment of $775,000.
The Body Shop Business Opportunities: Other Information
Over the years of its evolution, since Roddick’s earliest oversight, The Body Shop has become known for its environmentally conscious outlook and its positive treatment of employees. Its products are manufactured without animal testing and organic products are employed whenever possible. Its socially conscious approach to business has made The Body Shop one of the most trusted and sought-after franchise opportunities in the world.
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