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The Counter Burger

Franchise

The Counter is a full-service, casual dining experience with an unconventional approach to creating the ultimate burger with over a million possible burger combinations. In a modern, progressive setting, The Counter provides high quality, locally sourced ingredients with an innovative twist on the American classic.

Facts & Figures

Liquid capital required
$500,000
Net worth required
$1,500,000
Investment
$786,000 - $2,355,250
Franchise fee
$50,000
Royalty
6.0%
Units in operation
31
Founded
2003
Franchising Since
2006

The FranchiseHelp Brief

What is it?
  • A creative burger restaurant on a mission to challenge the way people think about burgers with their inventions
  • Unconventional burger bar boasting over a million possible burger combinations
How does it make money?
  • Sells signature and customizable burgers alongside specialty fries, craft beers, wines and milkshakes
  • Offers catering services for events with their custom burger bar
  • Fulfill online orders
Who is it for?
  • People who ae committed to quality and integrity of food and service standards
  • Highly educated and adventurous flavor seekers and social foodies
  • Individuals who want a hospitality driven culture, in a modern and progressive setting
What would you do as a franchisee?
  • Offer signature and custom made premium burgers, salads and drinks
  • Fulfill online orders and deliveries
  • Take on catered orders for events and parties

Overview

About Us

We offer a fresh, unconventional approach to creating the ultimate burger, boasting over a million possible burger combinations with a choice from 7 proteins, 12 distinct cheeses, 31 signature toppings, 20 unique sauces, and 6 types of buns or 4 types of fresh greens. The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music.

Featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®.

Our Mission

  • Challenge the way people think about burgers
  • Creative product construction
  • Trying new things and being inventive
  • Quality meats, imaginative sauces and food with flavor
  • Create a burger that is as unique as the person enjoying it; with 80-plus ingredients

Ideal Franchisee

We’re looking for franchisees that would only consider a Custom Built Life™ by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let’s have a good time doing it.

We’re on a mission to challenge the way people think about burgers. We’re about creative construction. We think life is about experiences. Trying stuff. Learning. Being Inventive. So we’ve searched for ingredients, chosen quality meats, inventive sauces, toasted buns, melted cheeses and blended shakes that shout flavor. Show us what you’ve got. Create Endlessly.

*3rd party financing available 

See what The Counter Burger is saying