The Designery

About Us

At The Designery, we create spectacular kitchens, bathrooms, closets, and outdoor spaces from design and sourcing to installation using a collaborative, customer-focused approach.

Casey and Dustin Ridley are two brothers living in Tennessee. They did everything together growing up, and that has smoothly transferred into their adult lives as they successfully run their new business. After purchasing the company from their uncle in 2019, the Ridley brothers improved the business model, its scalability, and incorporated design services to grow the business to what it is today, The Designery!

The Designery Competitive Advantage

• Industry & Franchising Expertise: Our team has 15+ years of cabinetry manufacturing & installation experience, and we have ongoing support from the Homefront Brands team of franchise experts.
• Profitable Business Model and Mix of Services: We give cabinetry a custom look and feel with better margins for owners. We host a mix of B2B & B2C customers, and we only use the highest quality products.
• Franchisee Support: We give support in retail buildout assistance, grand opening, operational, lead generation and marketing, and business development.

Why Franchise With The Designery

The Designery is an effective turnkey full-service design studio, build, and installation solution for homebuilders, contractors, and residential homeowners.

• Our Design Center: We have created an intimate design center setting for a polished customer experience without the high-end cost. Customers work with experienced designers, bring their dreams to life using our industry-leading technology, and experience the WOW factor in our clean, open and clutter-free space.
• B2B and B2C: We work with a mix of B2B and B2C customers, which means recurring revenue for our franchise owners. Homeowners can get a superior experience with professional design support, and contractors get one invoice for full-service design and installation.
• Exceptional Value: We provide exceptional value that can’t be beat when it comes to high-quality products that are affordable for customers. Not only will customers receive an intimate, high-end design experience, but they will also receive a custom cabinet look and feel without custom cabinet prices.
• Optimal Profitability: We offer optimal profitability for owners through our Advanced Vendor Alliance Program. We have vendors located across all geographic regions and a broad selection of high quality, reliable materials that create visual impact. Our in-house options and services are not available at big box retailers and we have exclusive, advantageous pricing only available through The Designery.

Benefits of Franchising With The Designery

We're here every step of the way as you prepare for your grand opening and beyond:

• Step 1 - Site Selection: We take a look at competitors and current market demand to help you pick the best location for your new business.
• Step 2 - Signed Lease: Let’s make it official! Close on your carefully selected property by signing a lease.
• Step 3 - Upfit Begins: We will equip you with all resources and tools necessary to run your business successfully and stress-free.
• Step 4 - Marketing & Advertising: We analyze market conditions, competitors and industry trends to ensure your successful launch and growth of your business. We also provide a proven plan for establishing and nurturing relationships with prospects and vendor partners.
• Step 5 - Training & Hiring: We offer extensive classroom training for all franchisees, equating to 32 hours of knowledge and application for your operating benefit. We know what to look for when picking your staff! We’ll help recruit, train, and retain your employee base.
• Step 6 - Grand Opening: Time to celebrate! Open your business and watch your revenue grow right before your very eyes.

      Have an eye for design and ready to be your own boss? Ask for more information today!