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Tutuland

Tutuland Studio offers a compelling franchise opportunity by blending the booming DIY experience trend with high-quality crafting, specializing in rug tufting, pouring arts, and Decoden crafts. Each location supplies premium materials, an extensive template library, and expert-led demos, allowing guests to design and complete personalized creations in just one visit. Its broad appeal from birthday parties and girls' nights out to family and corporate team-building events ensures strong market demand and social-media-worthy results, as customers leave with finished pieces the same day. With robust support, site and build-out guidance, comprehensive training, vendor partnerships, and ongoing operational and marketing assistance, Tutuland empowers franchisees to thrive.

Facts & figures
Liquid capital required
$80,000
Net worth required
$284,000
Investment
$180,000 - $330,000
Franchise fee
$39,000
Royalty
6.0%
Veterans Discount
Yes
Units in operation
1
Founded
2022
Franchising Since
2024

Tutuland

LAND OF CRAFT LOVERS

About Us

The mission of Tutuland, and its franchise program, is to share kindness and joy with the community through the art of tufting and crafts.

In the summer of 2022, a group of four friends with a shared passion for rug tufting and crafting came together to open Tutuland in Boston. This creative heaven quickly became a popular spot for those looking to explore their artistic side through various crafting activities, particularly rug tufting. The studio quickly gained popularity among locals and visitors alike.

At the heart of Tutuland’s founding team is Zhongshu (Lily) Zhao, a serial entrepreneur with a knack for spotting unique business opportunities. Joining her in this creative venture is a team with deep experience in customer service, business management and development, inventory control, sales, marketing and finance. Together, the Tutuland team has recognized the immense potential of the arts and crafts franchise industry, and welcomes motivated leaders to help them bring the Tutuland experience to more and more markets!

Why Choose Tutuland?

Owning a craft franchise with Tutuland is an exciting and rewarding investment for creative entrepreneurs. As a franchise owner, you’ll leverage an established, easy-to-replicate business model designed for success in your local community. You’ll benefit from proven marketing and advertising programs that attract eager customers, plus enjoy the security of a protected territory and instant access to Tutuland’s strong, recognizable brand. 

Our experienced management team is dedicated to your success, providing thorough initial training and ongoing education to help you grow. With continuous support and an evolving business model, you can build a thriving creative studio with lower investment and capital requirements than many other franchise opportunities. Tutuland makes it easy to turn your passion for crafts into a profitable, community-loved business.

Training and Support

At Tutuland, we consider our franchise owners part of our family. We are with you on your journey and will assist with:

  • Site Selection Approval and Studio Build-Out Guidance
  • Start-Up Support and Training
  • Ongoing Support
  • A Confidential Operations Manual
  • Preferred Vendor Pricing
  • Marketing Support
  • Customized Technology Tools

The comprehensive support and services provided by Tutuland cover the important aspects of launching, operating, and growing a dynamic crafting franchise.

**Craft your own future. Contact us today about owning your own Tutuland franchise! 

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FAQs

  • Tutuland is a creative DIY craft studio specializing in rug tufting, pouring arts, and Decoden (decorative phone-case) projects—offering workshops where you design and make your own items to take home that day
  • Tutuland offers event-friendly space ideal for birthday parties, date nights, girls’ nights, team-building, and more, with guided instruction and all materials provided in a fun, social atmosphere
  • Tutuland is Growing Boston-based brand that supports franchise expansion, aimed at spreading crafting joy through a community-focused business model

  • Paid craft workshops: Customers pay per session to make rugs, pour art, or Decoden crafts
  • Private events: Earn from birthdays, team-building, and parties
  • Merch & kits: Sell craft supplies, DIY kits, and gift cards

  • A creative, community-focused individual who loves art, DIY projects, and connecting with people
  • Best suited for an entrepreneur who is ready to manage staff, market the business, and build local partnerships
  • Ideal for those with strong people skills who enjoy hosting events and creating a fun, welcoming studio environment

  • Manage daily operations, workshops, staff, inventory, and studio cleanliness while following Tutulands brand standards to ensure a consistent, high-quality experience
  • Responsible for marketing and community outreach by promoting the studio locally, managing social media, and organizing events to attract customers
  • Ensure every guest has a fun, safe, and memorable crafting experience

Visit Us

www.tutulandstudio.com

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