Wendy’s is the third biggest fast food restaurant chain in the world with close to 7,000 locations, although its sales puts the brand at number two in the world. Wendy’s main draw is its “old fashioned” hamburgers, which are square in shape and made of fresh ground beef (unlike the frozen patties of Wendy’s main competitors). The restaurant’s most popular ad campaign “Where’s the Beef?” originated in the 1980s and has resurfaced in the past year to emphasize the quality and size of the meat. In addition to burgers, Wendy’s also offers up chicken sandwiches, French fries, salads, and desserts like the ice cream-based Frosty.
Full Franchise Information
77% of all Wendy’s locations are franchised. While Wendy’s determines the store’s outer appearance and menu, franchisees have the discretion to select the prices, restaurant’s hours, inside decoration, and the staff’s wages and uniforms.
Wendy’s Franchise Opportunities - History
In 1969, Dave Thomas founded Wendy’s in Columbus, Ohio, naming the restaurant after his daughter’s nickname. After three years, the company began franchising. The headquarters was recently moved to Dublin, Ohio.
Wendy’s Franchise Cost / Initial Investment / Wendy’s Franchise Income
The potential investment in a Wendy’s franchise has a significant gap. Assuming the franchisee leases the land and equipment, the initial investment can be as low as $845,500, whereas if he or she buys the land and equipment outright, the cost can run as high as $1,600,000. Wendy’s charges its franchisees a 4% royalty fee on all sales (or $1,000 if that is higher), plus an additional 4% to be allocated to local and national advertising efforts.
Wendy’s Business Opportunities: Other Information
Training for Wendy’s franchisees is quite extensive. Generally, the training spans about five or six months, which includes both classroom instruction and on-the-job experience.
Though Wendy’s actively discourages absentee ownership of its franchises, it is not outright forbidden. Owners who do not want to take part in the daily operations must appoint an official “operator” to oversee the location.