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Wetzel's Pretzels is a Pasadena, California-based chain of fast-food restaurants. The first Wetzel's Pretzels location opened in 1994 at the South Bay Galleria, in Redondo Beach, California. Today, Wetzel's Pretzels has over 175 locations in the United States (including Puerto Rico), Australia, Canada, Dominican. The chain sells pretzels, pretzel dogs, and other food products. Wetzel's Pretzels is a company filled with unconventional thinkers. This is why people all over the world go through their day craving crazy concoctions like Jalapeno Cheese Dogs, Frozen Wild Cherry Lemonade, and Sinful Cinnamon Pretzels. Currently, there is even a Wetzel's Pretzels in the Downtown Disney area in Disneyland. Wetzel's Pretzels is currently owned by private equity firm Levine Leichtman Capital Partners. More about the cost of owning a Wetzel’s Pretzels franchise is below.
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Liquid capital required
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$50,000
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Net worth required
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$300,000
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Investment
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$153,100 - $523,850
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Franchise fee
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$35,000
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Royalty
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7.0%
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Units in operation
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341
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Founded
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1994
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Franchising Since
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1996
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You'll need ₱50,000 in liquid capital to open a Wetzel's Pretzels. The franchise expects its new franchisees to have a net worth of at least ₱300,000. 7% is the royalty that you would expect to pay back to the franchisor as you operate your location. The low end of the total investment required to open a new franchise is ₱153,100. The most the franchisor could ask you to invest is ₱523,850 if you want to become a franchisee. New franchisees pay Wetzel's Pretzels a franchise fee of ₱35,000. Company operations commenced in 1994. The company began expanding via franchising in 1996. There are currently 341 Wetzel's Pretzels units in operation.
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Wetzel's Pretzels is listed in the Franchise Directory under the Food category. It's also listed in the section for Franchises Under $60,000.
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