Woops! Macarons & Gifts Franchise

About Us

In 2012, at the heart of New York City, four friends rented a macaron pop-up shop at the Winter Village in Bryant Park. In those 9 weeks, we couldn’t keep up with the lines out the door! And before we knew it… Woops! we had a business.

Ever since then, we’ve witnessed the power that a box of French macarons can have in making anyone feel joyful and cared for, and how our sweets could help spread love and light up someone’s day. All these beautiful reactions are what matter most to us, and the opportunity to make people feel happy and valued is what makes us thrive & keep going.

Why Franchise with Us

TWO POWERFUL WAYS TO GROW REVENUE AND RETURN ON INVESTMENT:

Special Occasions - Food gifts are a tradition around many holidays, and WOOPS! has developed marketing programs and packaging to help franchisees reach customers are looking for gifts for Valentine's Day, Mother's Day, Christmas, Hannukah, Ramadan, Diwali, Easter, and many others — as well as special events like weddings and baby showers.

The $240B+ Corporate Gifting Industry - Companies and other organizations are expected to spend $306 billion on gifts by 2024, according to GiftNow, an e-commerce platform that helps organizations manage gift-giving programs. Our macarons are delightful and downright decadent. They can be personalized to the tastes of the recipient. They can include the sender's logo on the package (or on the macaron). And they definitely won’t wind up in the junk drawer.

The Kiosk Business Model

Our macaron kiosk franchises are designed to win over the millions of customers who visit malls and other high-traffic venues across America. Our innovative and beautiful kiosks come packed with practical features, such as refrigeration and a self-contained sink, so that you can serve, store and manage your inventory with ease. WOOPS! has developed relationships with the largest mall companies in America, who are chomping at the bit for WOOPS! to enter their marketplace. Investment for a kiosk is significantly lower than that for the bakeshop franchise. It requires fewer employees and is easy to manage.  It offers:

• Low startup costs
• Simple operations
• Multiple revenue streams

The macaron kiosk acts not only as a sales center but also as a showroom for WOOPS! many gifting options. Visitors can see macaron pyramids, and colorful boxes, and learn the ways boxes and even macarons can be customized for any occasion. Gifts can be assembled on the spot, or orders can be placed for pick-up later, adding convenience to the uniqueness of a WOOPS! gift.

Training and Support

WOOPS! has developed an intensive training platform that includes how to manage every aspect of your business, including the most important part: sharing the Woops! experience with your customers. We also train you on how to manage your inventory, operate your point of sale system, and grow your non-retail business by including services such as catering, pop-ups, and business-to-business events. In addition, we provide continual reviews to help you meet financial and performance goals, plus ongoing coaching that includes a step-by-step non-retail sales program to help you market your business to your community. Franchise owners also benefit from outstanding marketing support, a weekly e-newsletter, calls, and more.

What our Franchisees Are Saying

"One of the big reasons I joined WOOPS! was because of the leadership team. What I really love is their availability and their openness. Whenever I have a question, they are easy to be in touch with, and they are very approachable. They are also very open to feedback and to new ideas. They listen, and they are willing to test new ideas." - ALEXANDRA VILLEGAS, New Jersey

"David Simon was in the mall in Knoxville a couple of months ago. He’s the CEO of Simon Properties (one of the biggest mall and retail center owners in the world), and he came to our kiosk, got some macarons, and was very complimentary of our kiosk — how gorgeous it was, how good the macarons were, how organized and clean and beautiful it was. He obviously sees a lot of retail concepts, so it was impressive to know that — even to him — WOOPS! stood out." - TOMMY MADDUX, Tennesee

So if you are interested in joining a delicious opportunity with low start-up costs and high return on investment, contact us today!