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Yogen Fruz


Yogen Fruz has carved a niche in the fast-growing and fast-paced market of frozen yogurt by offering healthy alternative food products as part of its menu. The international chain is the largest franchiser and licenser of shops that serve frozen yogurt. Yogen Fruz emphasizes good health through its products and marketing, with menu items featuring fruits such as blueberries, strawberries, mangoes, pineapple, kiwi, papaya and peach, all mixed in various combinations providing high doses of antioxidants and vitamins

Facts & Figures

Liquid capital required
Net worth required
$150,000 - $280,000
Franchise fee
Units in operation


With more than 1,300 locations operating in 35 countries around the world, Yogen Fruz has built a widespread reputation for excellence in frozen yogurt, health menus and great service. Yogen Fruz was recognized by Entrepreneur Magazine for its accomplishments, and was rated the Number One Franchise in the World among the Franchise 500 in 1999. Yogen Fruz has options available for franchises and non-traditional partnerships.

Yogen Fruz Franchise Opportunities – History

Yogen Fruz was launched in 1986 when two young brothers, Aaron and Michael Serruya, opened a revolutionary frozen yogurt retail shop in Toronto, Canada. Though the shop was modest, its success was fast thanks to a great product and a catchy design. The brothers borrowed startup capital from their father and paid it back in full within six months. Within a year the company’s first franchise opened in London, Ontario. By 1989, Yogen Fruz franchised its 100th store. In 2005, International Franchise Corp. acquired Yogen Fruz.

Yogen Fruz Franchise Cost / Initial Investment /Yogen Fruz Franchise


Yogen Fruz typically requires franchisees to operate a minimum number of stores within a geographic area, building the business within a five- to 10-year period. The total investment can be expected to run between $135,000 and $472,000, with a $25,000 franchise fee, and $40,000-$75,000 available in liquid cash.

Yogen Fruz Business Opportunities: Other Information

Though Yogen Fruz may not be a household name in the United States, because the Serruya brothers opted an international franchising strategy rather than compete with the saturated U.S. frozen yogurt market, its shops comprise 80 percent of the Canadian market, and is quickly expanding around the world, with shops in 25 countries, including Chile, Guatemala, Hungary, Iran, Japan, Saudi Arabia, Thailand, the United Kingon and Vietnam. It also now operates several stores in the United States.

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