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TruBlue Total House Care and Fresh Coat Painters Partner to Better Serve Clients Around the Country


For a home repair company, reputation is everything. So when TruBlue refers a client to another company, they have to know it’s someone they can trust. That’s why TruBlue Total House Care is pleased to announce a new partnership with Fresh Coat Painters, a premiere professional painting franchise with more than 120 locations.

“We’ve found that, as our TruBlue franchisees are building trust with their clients, those clients are asking if they do larger projects – like painting – or if they can refer someone for that kind of work. We can do smaller painting projects, but having Fresh Coat Painters as a trusted referral partner is valuable because now, if a client is looking to have large painting projects done, we know who to call,” TruBlue President Greg Platz said. “Fresh Coat Painters is a top-notch company and, just like we are at TruBlue, they are focused on professionalism and quality. We’re excited about this new partnership.”

TruBlue Total House Care, the property maintenance franchise based in Cincinnati, offers handyman services, maid and cleaning services, lawn care, emergency repairs, seasonal projects, a home watch program, a senior accessibility program and more. TruBlue is a great option for seniors who want to live in the comfort of home, but may need home modifications or updates as well as someone to handle ongoing property maintenance. In addition to working with homeowners, TruBlue has a Commercial Services program for business clients and franchisees also work directly with real estate agents to help prepare homes for market, add curb appeal and take care of home inspection punch-lists.

Fresh Coat offers residential and commercial painting services including interior and exterior painting, wood staining and finishing, and other services for nearly every protective coating application. Their professional painters are background checked and insured, and only use quality materials. The company offers a 24/7 receptionist, online scheduling and detailed quotes.

“Having a partnership with TruBlue is awesome because in the markets where there is a Fresh Coat and TruBlue, the local franchise owners can work together to serve clients in the best way. TruBlue can do small painting jobs, but needs someone they can count on to call for big painting projects, which is where Fresh Coat comes in,” Fresh Coat Painters President Tara Riley said. “We are selective about who we trust because we are vigilant about upholding our reputation. Fresh Coat prides itself on quality and we only partner with other companies who uphold that same value. We are pleased to have partnered with TruBlue – it’s a great relationship for both companies.”

The partnership is already budding in West Houston, where TruBlue franchisee Brady Gibson and Fresh Coat franchisee Yuri Lorenzsonn are not only referring clients to each other, but also working together on business best practices. For Gibson, who just launched his business in June, the partnership is already invaluable.

“As I’m building my business, I’m finding that a lot of clients are asking me if I know a painter. In my line of work, where I’m looking for repeat business, it’s extremely important that I only refer them to a company I can trust completely. I am more than happy to send them to Yuri and Fresh Coat, especially since I know, when Yuri has a client who needs handyman work done, he’ll send them to me. It’s a win win for everyone, including our clients,” Gibson said. “Yuri has also been a great source of advice on business best practices and lessons learned. He’s been great to work with and I’m looking forward to building on that partnership in the future.”

For Lorenzsonn, the partnership means he can focus on painting, rather than doing odd jobs to help maintain his relationship with his clients. He also likes that TruBlue can offer total property maintenance instead of just handyman services.

"Brady with TruBlue has helped us sell several jobs. He has cleaned carpets, cleaned grout, replaced bathroom vanities, mirrors and cleaned an entire house for us. Having a TruBlue in our Territory makes referring other trades a lot easier. My clients make one call and they are done. I am very confident when recommending TruBlue because I know Brady interviews and performs background checks on his employees, just like I do,” Lorenzsonn said.

To learn more about TruBlue Total House Care, find a provider near you, or learn about the TruBlue franchise opportunities in your region, visit or call 800-291-0771. For additional information about Fresh Coat Painters, call 855-373-7436 or visit

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