Lead generation resource center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

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lead-gen lead-gen-step-2 abtest landing-pages lgrc legacy

An A/B Test That Shows the Value of Color

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

lead-gen lead-gen-step-2 landing-pages site-design "" lgrc legacy

Wait, you’re telling me that your homepage is NOT your most visited page on you website?

Yeah. I know. Shocking.

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