An A/B Test That Shows the Value of Color
For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:
We thought that the gray we originally used for the jumper may have been a bit blah. We really needed a user’s eyes to jump to the top of the page, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with a jumper of a different color.
Test 1 (Bright Yellow):
Test 2 (Sky Blue):
Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)
Here were the results:
Can you believe it? 30% higher conversions from people who were shown the bright yellow.
Can you imagine having a 30% more efficient strategy simply by changing the color of something? The answer is YES!
Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.
Inbox Changes – Here We Go Again...
Before I dig into what is a very dynamic topic for email marketing, I want to talk about mailboxes. In 1775, when Benjamin Franklin became the first postmaster general of the U.S., mailboxes looked something like this:
A Conversation About Franchise Landing Pages With FranchiseHelp's Experts
Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.