An A/B Test That Shows the Value of Color
For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:
We thought that the gray we originally used for the jumper may have been a bit blah. We really needed a user’s eyes to jump to the top of the page, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with a jumper of a different color.
Test 1 (Bright Yellow):
Test 2 (Sky Blue):
Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)
Here were the results:
Can you believe it? 30% higher conversions from people who were shown the bright yellow.
Can you imagine having a 30% more efficient strategy simply by changing the color of something? The answer is YES!
Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.
Guest Posting for Franchises
One of the strategies that internet marketers are turning to more and more frequently as the calendar turns to 2015 is the idea of the guest post.
What Day of the Week Should You Send Franchise Email?
Anyway, on the heels of that post, we received an email from one of our readers. Here’s what it said:
Chip Kelly Wouldn’t Like Average Time on Site Either
Chip Kelly, the current coach of the Philadelphia Eagles, is one of this generation’s great football innovators. Starting with his college coaching days at New Hampshire and then the University of Oregon, Kelly’s offenses were all about speed.