Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

An A/B Test That Shows the Value of Color

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

FranchiseHelp Category Page Example Jumper

We thought that the gray we originally used for the jumper may have been a bit blah. We really needed a user’s eyes to jump to the top of the page, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with a jumper of a different color.

Control (Gray):

FranchiseHelp Sample Gray Jumper

Test 1 (Bright Yellow):

FranchiseHelp Sample Yellow Jumper

Test 2 (Sky Blue):

FranchiseHelp Sample Blue Jumper

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

Jumper Color Split Test Results

Can you believe it? 30% higher conversions from people who were shown the bright yellow.

Can you imagine having a 30% more efficient strategy simply by changing the color of something? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

When Should You Send Email To Potential Franchisees

Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.

Why did you click on my ad? A franchise advertiser’s Google lament.

(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)

What Pokémon Go Means For Franchises

If you were able to transport back to July 5th, 2016, you would see a world that had long forgotten about Pokémon. The Japanese cartoon characters that dominated in the 90s and early 2000s had been long gone.