Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

An A/B Test That Shows the Value of Color

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

FranchiseHelp Category Page Example Jumper

We thought that the gray we originally used for the jumper may have been a bit blah. We really needed a user’s eyes to jump to the top of the page, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with a jumper of a different color.

Control (Gray):

FranchiseHelp Sample Gray Jumper

Test 1 (Bright Yellow):

FranchiseHelp Sample Yellow Jumper

Test 2 (Sky Blue):

FranchiseHelp Sample Blue Jumper

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

Jumper Color Split Test Results

Can you believe it? 30% higher conversions from people who were shown the bright yellow.

Can you imagine having a 30% more efficient strategy simply by changing the color of something? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

Weekend Leads – What’s Your Plan?

28% of franchise leads are generated on Saturday and Sunday. This is a big problem for franchises because most sales teams aren't working then. So what are you to do? Here are 3 options.

Franchise Broker Market 101: What You Need to Know and Why You Should Care

We’ve produced hundreds of thousands of high value leads through our savvy, tech based lead generation system. But what about all those users who didn’t find any brands they were interested in?

Selling Franchises In A Booming Economy

Since the Great Recession of 2008 - 2009, the U.S. Economy has been on fire. Now in 2018, times are good. Is this simply a positive thing for franchise sales? Or is there more than meets the eye?