Identify the perfect franchise for you! Take our short quiz Find your franchise match!
Identify the perfect franchise for you! Take our short quiz Find your franchise match!

An A/B Test That Shows the Value of Color

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

FranchiseHelp Category Page Example Jumper

We thought that the gray we originally used for the jumper may have been a bit blah. We really needed a user’s eyes to jump to the top of the page, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with a jumper of a different color.

Control (Gray):

FranchiseHelp Sample Gray Jumper

Test 1 (Bright Yellow):

FranchiseHelp Sample Yellow Jumper

Test 2 (Sky Blue):

FranchiseHelp Sample Blue Jumper

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

Jumper Color Split Test Results

Can you believe it? 30% higher conversions from people who were shown the bright yellow.

Can you imagine having a 30% more efficient strategy simply by changing the color of something? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

Five Terrible Franchising Display Ads and One That Worked

For those of you who have been in the internet game for a long time, you know way more than I do about display ads. It seems that as long as people have been clicking around the internet, there have been advertisements ready to meet them. Anyone remember when banner ads used to look something like this?

My best email subject line this year (sort of)

It is nearly impossible to over-state the importance of an email's subject line. In my days as a franchise marketer, I've written well into the thousands of subject lines.

The Only Article I’ll Ever Write About Monthly Unique Visitors

Only 16 months ago (August 2014), we were sitting at 139,463. That’s an over 250% increase in traffic to FranchiseHelp in less than a year and a half!