Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

An A/B Test That Shows the Value of Color

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

FranchiseHelp Category Page Example Jumper

We thought that the gray we originally used for the jumper may have been a bit blah. We really needed a user’s eyes to jump to the top of the page, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with a jumper of a different color.

Control (Gray):

FranchiseHelp Sample Gray Jumper

Test 1 (Bright Yellow):

FranchiseHelp Sample Yellow Jumper

Test 2 (Sky Blue):

FranchiseHelp Sample Blue Jumper

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

Jumper Color Split Test Results

Can you believe it? 30% higher conversions from people who were shown the bright yellow.

Can you imagine having a 30% more efficient strategy simply by changing the color of something? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

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Chip Kelly, the current coach of the Philadelphia Eagles, is one of this generation’s great football innovators. Starting with his college coaching days at New Hampshire and then the University of Oregon, Kelly’s offenses were all about speed.

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Whenever the topic of third-party lead providers comes up, there is often a very quick jump to the concept of “lead quality.” For every unique source, a buyer looks to analyze the odds that leads from that provider will…

“My Conversion Rate’s Too High” -- The Affordability Conundrum

Usually, when I’m writing on the topic of turning visitors into leads, I share tips and tricks for how we think about raising conversion rate i.e. getting more people who visit your site to fill out a form.