Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
So Long Google Right Rail! Franchisors Rejoice!
Although I doubt anyone out there has been living under a rock for the last decade, but just in case I have a stray reader or two, I wanted to remind everyone that GOOGLE IS A BIG DEAL!
The Online Battle between the NFL and Franchisors Extends Beyond the Cowboys
This article is a continuation of our plan to review the most popular articles from the first 18 months of the LGRC.
This Just In: SEM CPCs Keep Going Up
What is a click really? Think about trying to explain the concept of a click to your great-grandparents? If anyone has a good definition for a click, make sure to let me know.
Exactly How One Woman Got from a Bing Search to a LashDip Discovery Day Using FranchiseHelp
As part of our ongoing communication with our customers here at FranchiseHelp, we always do our best to collect success stories, so we can optimize our franchise lead generation process.
Why did you click on my ad? A franchise advertiser’s Google lament.
(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)
"Franchise" Phrase Match on Adwords -- A Necessary Evil?
There a number of pros and cons of phrase match, but I'm going to boil it down to a single set of issues.
The Google Adwords Question for Franchises...Do I Have To?
Whether it’s loading Google.com, built in search bars in other browsers, Google Chrome, Google’s Android Operating system, or seemingly every other space in the world, Google is there waiting to answer everyone’s question about everything.
Why franchises hate the Dallas Cowboys
Now that I asked that, let me clarify. I’m sure there are plenty of franchises headquartered in Texas for whom their employees love the Cowboys. (They were America’s team in the 90s after all!)
