Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

How Does the Holiday Season Affect Interest in Franchising

It’s the middle of November, so that means that FranchiseHelp is continually getting one of my favorite inquiries: How do the holidays affect franchise lead gen?

I want to keep this short and sweet, so here’s my brief explanation…they don’t. And here’s my evidence.

Here’s a graph of what organic traffic looks like on FranchiseHelp from November 15th 2014 – January 4th 2015:

FranchiseHelp Organic Visits Holiday Season 2014

As you see, there is a slight dip in traffic on Thanksgiving, Christmas Eve, Christmas, and New Year’s Eve, but it’s not that significant. December’s traffic is slightly lower (~15%), but it’s certainly too strong too strong to say that interest goes down in any meaningful way.

It’s possible that lead sources such as brokers take a dive around the holidays, but this is because you’re relying on another person to bring you franchisees. With a site like FranchiseHelp, the leads are coming to you!

Based on what we can tell, the drop in franchise interest around the holidays comes from franchises focusing their efforts on the next year rather than the market of potential franchisees actually being less interested.

How Are You Growing Your Franchise?

Every year franchises spend hundreds of thousands of dollars on franchise development marketing across different channels. We took a look at how effective some of those channels are.

Why “Recession-Proof” Is A Terrible Way To Advertise Your Franchise

Notice how the past few weeks are not only quite lower than the rest of the year but also how the magnitude of the short term changes (both up and down) have been increased in the past little while.

We Changed Our Email Send Times, Again – Five Graphs That Tell the Whole Story

For those of you who have followed the lead generation resource center since its inception, you’ll realize that we’re almost 18 months into this awesome experiment. We certainly appreciate your avid readership, as it inspires us to cover all the latest in online franchise lead generation.