How Does the Holiday Season Affect Interest in Franchising
It’s the middle of November, so that means that FranchiseHelp is continually getting one of my favorite inquiries: How do the holidays affect franchise lead gen?
I want to keep this short and sweet, so here’s my brief explanation…they don’t. And here’s my evidence.
Here’s a graph of what organic traffic looks like on FranchiseHelp from November 15th 2014 – January 4th 2015:
As you see, there is a slight dip in traffic on Thanksgiving, Christmas Eve, Christmas, and New Year’s Eve, but it’s not that significant. December’s traffic is slightly lower (~15%), but it’s certainly too strong too strong to say that interest goes down in any meaningful way.
It’s possible that lead sources such as brokers take a dive around the holidays, but this is because you’re relying on another person to bring you franchisees. With a site like FranchiseHelp, the leads are coming to you!
Based on what we can tell, the drop in franchise interest around the holidays comes from franchises focusing their efforts on the next year rather than the market of potential franchisees actually being less interested.
When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook
We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.
Email Segmentation.... Is It a Good Idea?
It might seem obvious to say that everyone reacts to emails differently, but how do you put that into practice? Do you send different emails based on where people live? What franchise industry they’re interested in? Their current role at work? Something else altogether?
Guest Posting for Franchises
One of the strategies that internet marketers are turning to more and more frequently as the calendar turns to 2015 is the idea of the guest post.