Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

How Does the Holiday Season Affect Interest in Franchising

It’s the middle of November, so that means that FranchiseHelp is continually getting one of my favorite inquiries: How do the holidays affect franchise lead gen?

I want to keep this short and sweet, so here’s my brief explanation…they don’t. And here’s my evidence.

Here’s a graph of what organic traffic looks like on FranchiseHelp from November 15th 2014 – January 4th 2015:

FranchiseHelp Organic Visits Holiday Season 2014

As you see, there is a slight dip in traffic on Thanksgiving, Christmas Eve, Christmas, and New Year’s Eve, but it’s not that significant. December’s traffic is slightly lower (~15%), but it’s certainly too strong too strong to say that interest goes down in any meaningful way.

It’s possible that lead sources such as brokers take a dive around the holidays, but this is because you’re relying on another person to bring you franchisees. With a site like FranchiseHelp, the leads are coming to you!

Based on what we can tell, the drop in franchise interest around the holidays comes from franchises focusing their efforts on the next year rather than the market of potential franchisees actually being less interested.

Franchise Broker Market 101: What You Need to Know and Why You Should Care

We’ve produced hundreds of thousands of high value leads through our savvy, tech based lead generation system. But what about all those users who didn’t find any brands they were interested in?

The First Two Franchise Instagram Ads You’ll Ever See

While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:

How Franchise Conferences Work Like Online Lead Generation

As you know, we are pretty big advocates here about the four step lead generation process.