How Does the Holiday Season Affect Interest in Franchising
It’s the middle of November, so that means that FranchiseHelp is continually getting one of my favorite inquiries: How do the holidays affect franchise lead gen?
I want to keep this short and sweet, so here’s my brief explanation…they don’t. And here’s my evidence.
Here’s a graph of what organic traffic looks like on FranchiseHelp from November 15th 2014 – January 4th 2015:
As you see, there is a slight dip in traffic on Thanksgiving, Christmas Eve, Christmas, and New Year’s Eve, but it’s not that significant. December’s traffic is slightly lower (~15%), but it’s certainly too strong too strong to say that interest goes down in any meaningful way.
It’s possible that lead sources such as brokers take a dive around the holidays, but this is because you’re relying on another person to bring you franchisees. With a site like FranchiseHelp, the leads are coming to you!
Based on what we can tell, the drop in franchise interest around the holidays comes from franchises focusing their efforts on the next year rather than the market of potential franchisees actually being less interested.
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Which messages appeal most to potential franchisees?
It depends, obviously!