Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

How Does the Holiday Season Affect Interest in Franchising

It’s the middle of November, so that means that FranchiseHelp is continually getting one of my favorite inquiries: How do the holidays affect franchise lead gen?

I want to keep this short and sweet, so here’s my brief explanation…they don’t. And here’s my evidence.

Here’s a graph of what organic traffic looks like on FranchiseHelp from November 15th 2014 – January 4th 2015:

FranchiseHelp Organic Visits Holiday Season 2014

As you see, there is a slight dip in traffic on Thanksgiving, Christmas Eve, Christmas, and New Year’s Eve, but it’s not that significant. December’s traffic is slightly lower (~15%), but it’s certainly too strong too strong to say that interest goes down in any meaningful way.

It’s possible that lead sources such as brokers take a dive around the holidays, but this is because you’re relying on another person to bring you franchisees. With a site like FranchiseHelp, the leads are coming to you!

Based on what we can tell, the drop in franchise interest around the holidays comes from franchises focusing their efforts on the next year rather than the market of potential franchisees actually being less interested.

What Should/Do Franchisors Ask The Most?

Franchisors need to gain understanding of their potential franchisees prior to going into business together. It is critical for the franchisor to ask the proper questions while evaluating a franchisee, in order to extract important information and really get to know the candidate. Both parties need to openly communicate in order to foster a successful long-term relationship.

How FranchiseHelp Modernized Entrepreneur’s Tech Infrastructure to Connect Brands With Potential Owners

Entrepreneur approached us several years ago to help build on their existing capabilities and accelerate growth for the franchising arm of their publication. Here are their results, and the lessons we've learned.

WEBINAR: Following Up With Franchise Leads

In this webinar, FranchiseHelp's Eli Robinson discusses best practices for following up with franchise leads, and get to Step Three of online franchise lead generation: Turning Leads into Candidates.