Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

How FranchiseHelp Makes Our Site Look Different On Your Phone

We’ve written about and you’re likely living it – the world is going mobile. Every day thousands and thousands more people are electing to get their information via a mobile device – whether it be in the phone or tablet category.

If you’re still worried exclusively about what your website looks like on a desktop, you are falling behind the curve at a faster and faster clip. Some companies are even starting to eschew a desktop strategy completely in favor of mobile – think Instagram.

The first way that websites started dealing with this is by completely designing two different websites, one for desktop and one for mobile. Essentially, the server is taught to detect whether or not the browser is mobile and then serve a different site based on that information.

This strategy is actually still pretty widespread. One of my favorite websites, ESPN.com is a great example of what this looks like:

ESPN.com Homepage -- Desktop

vs.

ESPN.com Homepage -- Mobile

And if you were to take a look at the URLs of each, you’d see that they’re actually different. (The desktop URL is http://espn.go.com/ and the mobile is http://m.espn.go.com/wireless/?w=1ejed&i=COMR&src=desktop).

However, this is not in fact how FranchiseHelp does it.

We use a strategy known as “responsive web design” – often abbreviated RWD. Essentially, a website being “responsive” means that what the website looks like is completely dependent on the width and height of the browser, detected in real time.

Let’s show you an example. If you were to load the FranchiseHelp homepage on your desktop computer, it would look something like this:

FranchiseHelp.com -- Desktop Homepage

And if you were to load it on your phone, it would look something like this:

FranchiseHelp.com -- Mobile Homepage

Believe it or not, it’s actually the same webpage / URL – Franchisehelp.com.

Cool, right?

So, as long as you’re here, I’ll teach you a cool trick to show how responsive web design works.

Step 1: Make sure you’re on a desktop or laptop

Step 2: Shrink the width of this window until it is only about 20% of the width of the screen.

Go ahead – try it!

WOAAAAAAH! Right?

What happened?

  • The rail on the left of the page disappeared
  • The content of this article became smaller and centered
  • The header went away

I’m going to go ahead and let you in on a little secret. This is what this page looks like if you were to load it on your phone.

It may look like magic, but it’s actually responsive web design.

Want to talk more about how webpages differ on desktop and mobile, shoot us a note!

Branded Search for Franchises – The First Adwords You Should Buy

As I thought about it, I Googled his franchise and was met with a very troubling finding. When you searched for “fresh u franchise,” you weren’t met with any results relative to Fresh U.

A Conversation About Franchise Landing Pages With FranchiseHelp's Experts

Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.

When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook

We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.