The #1 Factor To Winning On Mobile
(+A Test For Your Franchise's Website)
If I’ve said it once, I’ve said it a thousand times. The internet is all about mobile these days.
Don’t believe, check out these articles!
- How FranchiseHelp Makes Our Site Look Different On Your Phone
- Mobilegeddon for Franchises
- Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)
- How to Think About Your Phone’s Keyboard for Mobile Forms
Everyone and their mother in the internet space knows this. And as you can imagine, there are a number of different things to keep in mind as you’re designing your website for mobile devices. However, Google (and we agree) has recently declared the number one factor when thinking about mobile: speed.
Directly from Google’s website –
Many factors contribute to an engaging mobile experience. And speed is chief among them. Most people will abandon a mobile site visit if the page takes more than a few seconds to load.
As you can see, it’s not that speed is “amongst the top factors.” Speed is chief. Period. And think how much of a silent killer this is. Even if you go to great lengths to design a beautiful, immersive experience, it still may be slow. No one sticks around for seconds as slow websites load on our phone. Ever.
So here’s what you need to do.
Step 2: Enter your domain name
Step 3A: If it’s 3 seconds or below, you’re doing great!
Step 3B: If it’s above 3 seconds, do something about it or shoot us an e-mail – firstname.lastname@example.org! There are many options you have to improve this, and I promise ignoring it will be a huge regret.
Eli Robinson is the COO of Metric Collective, FranchiseHelp’s parent company. He, himself, is mobile-optimized.
This Just In: SEM CPCs Keep Going Up
What is a click really? Think about trying to explain the concept of a click to your great-grandparents? If anyone has a good definition for a click, make sure to let me know.
How franchise lead generation is NOT like the lottery – And why you think it is
Franchise lead generation is sometimes (incorrectly) compared to a lottery: A franchisor is paying a relatively small sum of money to purchase an individual lead (“buying a ticket”) in the hopes that this lead will ultimately turn out to be their next franchisee (“a lottery ticket that pays out”). Based on this simple comparison of a lottery & franchise lead generation, it's easy to see why a franchise could consider lead generation as a lottery.
How Are You Growing Your Franchise?
Every year franchises spend hundreds of thousands of dollars on franchise development marketing across different channels. We took a look at how effective some of those channels are.