The #1 Factor To Winning On Mobile
(+A Test For Your Franchise's Website)
If I’ve said it once, I’ve said it a thousand times. The internet is all about mobile these days.
Don’t believe, check out these articles!
- How FranchiseHelp Makes Our Site Look Different On Your Phone
- Mobilegeddon for Franchises
- Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)
- How to Think About Your Phone’s Keyboard for Mobile Forms
Everyone and their mother in the internet space knows this. And as you can imagine, there are a number of different things to keep in mind as you’re designing your website for mobile devices. However, Google (and we agree) has recently declared the number one factor when thinking about mobile: speed.
Directly from Google’s website –
Many factors contribute to an engaging mobile experience. And speed is chief among them. Most people will abandon a mobile site visit if the page takes more than a few seconds to load.
As you can see, it’s not that speed is “amongst the top factors.” Speed is chief. Period. And think how much of a silent killer this is. Even if you go to great lengths to design a beautiful, immersive experience, it still may be slow. No one sticks around for seconds as slow websites load on our phone. Ever.
So here’s what you need to do.
Step 2: Enter your domain name
Step 3A: If it’s 3 seconds or below, you’re doing great!
Step 3B: If it’s above 3 seconds, do something about it or shoot us an e-mail – firstname.lastname@example.org! There are many options you have to improve this, and I promise ignoring it will be a huge regret.
Eli Robinson is the COO of Metric Collective, FranchiseHelp’s parent company. He, himself, is mobile-optimized.
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You of course feel that the last week of the year is the slowest in franchising, but here’s a quick look at the data behind it.
Why “Recession-Proof” Is A Terrible Way To Advertise Your Franchise
Notice how the past few weeks are not only quite lower than the rest of the year but also how the magnitude of the short term changes (both up and down) have been increased in the past little while.