The #1 Factor To Winning On Mobile
(+A Test For Your Franchise's Website)
If I’ve said it once, I’ve said it a thousand times. The internet is all about mobile these days.
Don’t believe, check out these articles!
- How FranchiseHelp Makes Our Site Look Different On Your Phone
- Mobilegeddon for Franchises
- Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)
- How to Think About Your Phone’s Keyboard for Mobile Forms
Everyone and their mother in the internet space knows this. And as you can imagine, there are a number of different things to keep in mind as you’re designing your website for mobile devices. However, Google (and we agree) has recently declared the number one factor when thinking about mobile: speed.
Directly from Google’s website –
Many factors contribute to an engaging mobile experience. And speed is chief among them. Most people will abandon a mobile site visit if the page takes more than a few seconds to load.
As you can see, it’s not that speed is “amongst the top factors.” Speed is chief. Period. And think how much of a silent killer this is. Even if you go to great lengths to design a beautiful, immersive experience, it still may be slow. No one sticks around for seconds as slow websites load on our phone. Ever.
So here’s what you need to do.
Step 2: Enter your domain name
Step 3A: If it’s 3 seconds or below, you’re doing great!
Step 3B: If it’s above 3 seconds, do something about it or shoot us an e-mail – firstname.lastname@example.org! There are many options you have to improve this, and I promise ignoring it will be a huge regret.
Eli Robinson is the COO of Metric Collective, FranchiseHelp’s parent company. He, himself, is mobile-optimized.
I got 7 sales emails on Thanksgiving. Here’s what I learned.
We’ve written quite a bit about the power of email here at the Franchise Lead Generation Resource Center, but here’s an example where email’s ubiquity has an interesting implication.
What Day of the Week Should You Send Franchise Email?
Anyway, on the heels of that post, we received an email from one of our readers. Here’s what it said:
When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook
We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.