Identify your perfect franchise match! Take our short quiz Find your franchise match!
Identify your perfect franchise match! Take our short quiz Find your franchise match!

The Only Article I’ll Ever Write About Monthly Unique Visitors

Earlier this month FranchiseHelp hit a major milestone in our business. For the first time in company history, we had a half million unique visitors in a trailing 30 day period. Over 500,000 people in a single month.

Only 16 months ago (August 2014), we were sitting at 139,463. That’s an over 250% increase in traffic to FranchiseHelp in less than a year and a half!

August 2014 - November 2015 Monthly Unique Users On
FranchiseHelp.com

Think about it. That means that every month, 1 out of 600 Americans visits our website! It’s insane!

But here’s the thing…who cares?

Vanity

Let me take a second hereto speak about a topic that we often call “vanity metrics.”

If you haven’t noticed, there are a gagillion different ways to measure things on the internet. Contrary to traditional media options, the internet is rife with copious amounts of data. But ultimately, most of it is simply smoke and mirrors.

Here’s an excerpt from an article on the topic on TechCrunch:

“Startups love to point to big growth numbers, and the press loves to publish them. We are as guilty as anyone else in this regard: one million downloads, 10 million registered users, 200 million tweets per day. These growth metrics can often be signs of traction (which is why we report them), but just as often they are not. It is important to distinguish between real metrics and what Lean Startup guru Eric Ries calls vanity metrics.

Vanity metrics are things like registered users, downloads, and raw pageviews. They are easily manipulated, and do not necessarily correlate to the numbers that really matter: active users, engagement, the cost of getting new customers, and ultimately revenues and profits. The latter are more actionable metrics. As First Round Capital’s Josh Kopelman recently advised on Founder Office Hours, “The real data is retention and repeat usage.” Startups that focus on the real metrics can make their products better, attract more customers, and make them happier.”

And that last sentence is what we have plastered to the walls around here. Our customers don’t care how many people visited our website, they care how many new franchisees they find.

To help you think about this issue for your franchise’s lead generation, here is a brief table of questions you should and should not think about as you go forward:

Interested in learning more about how FranchiseHelp can help you meet your development goals (by actually turning 500,000 people into quality leads)? Click here to learn more.

Text Messaging Is Absolutely Eating Phone Call's Lunch

Before we get to our newest findings, I wanted to give everyone a quick update on the information that we found back in May. To that point, we reported that when given the choice between verifying their information via text message and verifying their information via telephone, that almost 90% chose text message.

You’ve Probably Never Listened to a Podcast. But That’s About to Change.

Essentially a podcast is a recorded audio program available for download from the internet. It’s synonymous with what some of y’all may know as talk radio but it’s not broadcast. Rather it is released a single file that you can listen to from start to finish.

We Changed Our Email Send Times, Again – Five Graphs That Tell the Whole Story

For those of you who have followed the lead generation resource center since its inception, you’ll realize that we’re almost 18 months into this awesome experiment. We certainly appreciate your avid readership, as it inspires us to cover all the latest in online franchise lead generation.