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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

The Week That Franchising Sleeps

You of course feel that the last week of the year is the slowest in franchising, but here’s a quick look at the data behind it.

This is a look at what Google Trends says about interest in franchising on a weekly basis over a five-year period.

Don’t believe me? Check it our for yourself here: https://trends.google.com/trends/explore?date=today%205-y&q=%2Fm%2F032h1

If you’re like me (or any curious franchise development person), then your jump to what seems to be the annual free-fall in franchise interest. And when I add the dates associated with these troughs…

As you can see, the week of the year that lends itself to the lowest interest in franchising is of course, the end of December.

So when you return to your desk after Christmas, you shouldn’t expect the leads to just be piling in.

(Of course, the irony here is that as soon as this week ends, we move directly into the most active month for franchise interest of the year.)

Enjoy the light week!

IFE Expo Is Back! Here’s What To Expect (And How To Maximize Your Time) In Nashville 2021

We’re thrilled to see our friends at MFV putting on in person events after a year of only being able to connect with industry colleagues digitally. The Franchise Expo Nashville will be bringing together attendees, exhibitors, expert speakers and sponsors for information sharing, education, business development and fun.

FranchiseHope: How Resource Operations International Made ROI A Brand, Not Just A Goal

In this edition of FranchiseHope, we sat down with Meghan Fletcher, VP of Operations for ROI, to talk about this emerging brand and why it’s poised for success, even in the wake of an economic downturn.

A Conversation About Franchise Landing Pages With FranchiseHelp's Experts

Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.