WEBINAR: Driving Traffic To Your Franchise's Website
In this webinar, FranchiseHelp's Eli Robinson explores Step One of online franchise lead generation: Acquiring Traffic.
Tell me everything you know about internet advertising
- Some questions to consider before you start advertising online
- Who are you targeting? Where is the click being sent? And more.
- Six strategies for acquiring traffic on the internet
- Search Engine Marketing (SEM):
- Paid advertising on search result pages on sites like Google and Bing
- Search Engine Optimization (SEO):
- Attempting to rank highly on search result pages on sites like Google and Bing, without buying ads
- Content Marketing:
- Creating content to encourage people to engage with your brand
- Social Media Marketing:
- Advertising within a social media network, and reaching your users where they are spending time
- Display:
- Traditional banner image ads
- Affiliate:
- Partnerships with relevant websites in your industry, who will publish your content on their website and send traffic back to you
The Online Battle between the NFL and Franchisors Extends Beyond the Cowboys
This article is a continuation of our plan to review the most popular articles from the first 18 months of the LGRC.
Marketing Lessons Learned From Sending 200,000 Emails A Day For Many Years
All leads are more influenced by a brand’s overall email strategy than a single email. That’s why they call it a campaign. Here are lessons we've learned to help you execute exquisitely.
One Example of How FranchiseHelp’s Lead Verification System Works
Whenever the topic of third-party lead providers comes up, there is often a very quick jump to the concept of “lead quality.” For every unique source, a buyer looks to analyze the odds that leads from that provider will…