WEBINAR: Driving Traffic To Your Franchise's Website
In this webinar, FranchiseHelp's Eli Robinson explores Step One of online franchise lead generation: Acquiring Traffic.
Tell me everything you know about internet advertising
Some questions to consider before you start advertising online
Who are you targeting? Where is the click being sent? And more.
Six strategies for acquiring traffic on the internet
Search Engine Marketing (SEM):
Paid advertising on search result pages on sites like Google and Bing
Search Engine Optimization (SEO):
Attempting to rank highly on search result pages on sites like Google and Bing, without buying ads
Creating content to encourage people to engage with your brand
Social Media Marketing:
Advertising within a social media network, and reaching your users where they are spending time
Traditional banner image ads
Partnerships with relevant websites in your industry, who will publish your content on their website and send traffic back to you