Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Driving Traffic To Your Franchise's Website

In this webinar, FranchiseHelp's Eli Robinson explores Step One of online franchise lead generation: Acquiring Traffic.

Tell me everything you know about internet advertising

  • Some questions to consider before you start advertising online

    • Who are you targeting? Where is the click being sent? And more.
  • Six strategies for acquiring traffic on the internet

    • Search Engine Marketing (SEM):
    • Paid advertising on search result pages on sites like Google and Bing
    • Search Engine Optimization (SEO):
    • Attempting to rank highly on search result pages on sites like Google and Bing, without buying ads
    • Content Marketing:
    • Creating content to encourage people to engage with your brand
    • Social Media Marketing:
    • Advertising within a social media network, and reaching your users where they are spending time
    • Display:
    • Traditional banner image ads
    • Affiliate:
    • Partnerships with relevant websites in your industry, who will publish your content on their website and send traffic back to you
Native vs. Traditional Advertising – An Example from the Blogosphere

One of the buzzwords flying around the internet marketing world these days is “native advertising.”

A Conversation About Franchise Landing Pages With FranchiseHelp's Experts

Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.