Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Driving Traffic To Your Franchise's Website

In this webinar, FranchiseHelp's Eli Robinson explores Step One of online franchise lead generation: Acquiring Traffic.

Tell me everything you know about internet advertising

  • Some questions to consider before you start advertising online

    • Who are you targeting? Where is the click being sent? And more.
  • Six strategies for acquiring traffic on the internet

    • Search Engine Marketing (SEM):
    • Paid advertising on search result pages on sites like Google and Bing
    • Search Engine Optimization (SEO):
    • Attempting to rank highly on search result pages on sites like Google and Bing, without buying ads
    • Content Marketing:
    • Creating content to encourage people to engage with your brand
    • Social Media Marketing:
    • Advertising within a social media network, and reaching your users where they are spending time
    • Display:
    • Traditional banner image ads
    • Affiliate:
    • Partnerships with relevant websites in your industry, who will publish your content on their website and send traffic back to you
Should My Franchise Advertise On Linkedin?

While the entire thing may appear as gobbledygook to most, essentially Scott is trying to give a single snapshot of all of the major players in the online marketing space. As you’ll see, he breaks down the landscape into categories such as “Experiences,” “Operations,” “Platforms” and more.

I’ve written six posts about franchising on LinkedIn. Here are my early reactions:

I’ve done my best to publish a variety of topics, so as to see the effects of different topics on engagement.

What Pokémon Go Means For Franchises

If you were able to transport back to July 5th, 2016, you would see a world that had long forgotten about Pokémon. The Japanese cartoon characters that dominated in the 90s and early 2000s had been long gone.