Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

What's "Zor" Advice? || Picking the Brains of Top Franchisors @ IFE 2021

Join Metric Collective as they walk the floors at IFE 2021 to glean the advice top franchisors have for emerging and legacy brands.

We asked people one question: What's "Zor" Advice?

Some of the franchisors we spoke to were:

Lubna Ismail, Right At Home
Tim Courtney, PuroClean
Mark Watson, The Joint Chiropractic
Cindy Coats, Real Hot Yoga

Last week, it was amazing seeing everyone at the show in person. Excited for the fall season. Now let's all get out there and make some deals!


Are You Feeling Franchising?

The distinctiveness of franchise sales, what to keep in mind during outreach and nurturing, according to veteran sales pro Michael Peterson of Franchise Beacon, and a couple more considerations for rapport building during the sales lifecycle.

Texting Is Actually Two Different Things; This Is Important

You and I use the phrase "text messaging" all the time. Yet, did you know that we're really speaking interchangeably about two separate pieces of technology?

CRISIS: Navigating a PR Nightmare

A public relations (PR) crisis is a situation that poses a threat to the reputation or image of a company or organization. It can be caused by a variety of factors, including negative publicity, legal issues, or customer complaints. When a PR crisis occurs, it is essential to respond quickly and effectively to minimize the damage and protect the company's reputation. Here are some steps to follow when responding to a PR crisis: