5 Principles Businesses Can Learn From Moneyball
Moneyball is a film about baseball, but on a deeper level, it’s about how to succeed in life through a series of broader principles, which can be applied to many areas, including business. Here are five such principles that business owners can utilize.
1. Use cold hard facts, not arbitrary belief – In Moneyball, Atheltics General Manager Billy Beane repudiates a roomful of scouts and tells them the As are going to start using statistics and objective analysis. Human beings have a tendency to make decisions on something they believe without always having facts to base these decisions on. Call it what you will, a gut feeling, a hunch, some kind of inherent belief you feel is right. There’s nothing wrong with having these feelings, but it’s important to back them up with facts before acting on them. Facts and numbers are objective, unlike subjective feelings and beliefs.
2. Learn to accept luck for what it is – Even though the Athletics put together a great team, they still lost in the playoffs. Although it’s disappointing, Billy Beane realizes that luck is a factor, and that the solution is not to overreact but to stick with the processes that got the As that far in the first place. It's important to put yourself in the best position to succeed but the game isn’t played on paper. Just having the best product doesn’t always mean everything will break the way you want right away.
3. Know when to have benefits of group, and benefits of individual in control – Even though Billy Beane starts to question his scouts judgment, he doesn’t dismiss them altogether. He also relies heavily on the input of his assistant, who is steeped in statistical analysis. Still, he knows that when he has to make a decision on a trade or a signing, it’s ultimately his call. Sometimes there's a benefit to having a number of minds working on a problem, and sometimes there's a decision that requires bold action by one person. Knowing when to use each can be essential for successful decision making.
4. Take advantages of inequalities in the marketplace – One of the ways the Athletics are able to gain value even though they can’t afford to pay players the same amount as the Yankees or the Red Sox is by looking for areas that other teams aren’t taking advantage, such as on-base percentage. Do what’s not being done, find under served markets with room for growth.
5. Know when to wait, and when to be dynamic – As mentioned above, Beane is generally patient, but he’s not conservative and afraid to make a big move when he feels the times call for it. There's a difference between waiting long enough to let your plan fully going into action and waiting too long when there's some way you can affect it. Rather than overhauling an entire plan, there are always ways to tweak and improve subtlely to help the bottom line.
It’s Good to Be Popular (But Not Too Popular)—Choosing a Trademark for your Franchise System
For new franchisors, standing out from the crowd can be a task of epic proportions. Selecting a strong and memorable trademark is certainly an important (indeed, critical) first step, but for the relatively unknown, picking a trademark that is too abstract can occasionally be viewed as a step in the wrong direction—you want to stand out, but you also want people to actually know what you do or sell.
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Best Practices in Protecting and Enforcing Trademarks, Copyrights and other IP
Trademarks, copyrighted works, trade secrets and proprietary business information form the core of any franchise system, and are frequently a company’s most valuable assets. Trademarks, including service marks, logos, slogans and trade dress, define the brand identity as presented to the public. The “behind the scenes” business know-how on which the system is built and implemented by franchisees is embodied in a variety of copyrighted and proprietary works – operations manuals, proprietary processes, recipes and formulas, custom software, advertising copy to name a few.