Franchise Leadership & Development: Portal Leads VS Broker Leads
Are you a franchisor looking for franchisees? There are different routes to take when looking for the right resources for franchise leads.
- Portal Leads
- Broker Leads
But first what are portal leads and broker leads, and is the best route to take for the best outcome?
Portal leads are developed in a business website that strives to provide franchisors with the best leads to find franchisees. Why are these desirable? Portals are one of the highest producing channels to receive leads. 70% of those who submit through portal websites end up at the franchisor’s site and 41% then submit again.
Now, what about broker leads? Broker leads help find the potential franchisees and match them with the correct franchising opportunities. Technically connecting a buyer and seller. Broker leads can be on the pricier side compared to website portals. Brokers tend to need to have a larger marketing spend over portal leads.
With websites like us at FranchiseHelp, we help provide the largest volume of franchise leads in the entire industry. Best-in-class lead generation from the savviest engineers, and results-driven support.
FranchiseHelp is woven into the Fabric of Franchising.
Client Spotlight: How Griswold Home Care Is Growing Their Brand With Heart
But what goes on inside the minds and hearts of candidates during the process of becoming a franchisee? Today’s we are giving you a rare behind the scenes look at what that journey was like for two new franchisees.
Look Out, Overhead: The Advantages of Buying an Online Franchise
Another advantage of an online franchise is that the ‘online shop’ is effectively open all day; revenue can be generated 24 hours a day, seven days a week.Also, an internet-based business is accessible by anyone, anywhere, reaching customers around the globe. Unlike conventional franchises, online businesses aren’t restricted by physical location or traditional hours of operation.
What is a Franchise?
Most of you are probably already familiar with franchises. You may even patronize a variety of franchised businesses without realising that they are franchises. These businesses range from car servicing and financial services to yogurt and home repairs. According to the International Franchise Association(IFA) franchises employed nearly 9,000,000 Americans in 2015 and generated nearly $880 billion. Franchising is difficult to escape.
