Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Franchisee Focus: Why Maria Kirgan Opened Perspire Sauna Studio For Personal (And Professional) Wellness

Last year we profiled Perspire Sauna Studio, one of the hottest franchise brands in the health and wellness space, both literally and figuratively.

Perspire spent the past decade developing the infrared sauna studio model before opening it up to the franchise market three years ago. They’ve now set the standard for infrared saunas in their communities in a friendly, comfortable, spa like atmosphere centered around hospitality and of course, sweat.

Recently, we sat down with Dana Point and Laguna Niguel owner Maria Kirgan to learn about her journey not only as a small business owner, but also as a cancer survivor. She shared her story about how infrared saunas have been essential to her personal and professional wellbeing.

Where does your health journey begin?

Two years ago, I was diagnosed with stage two breast cancer. My family didn’t have a history of this disease, so it was a bit of a surprise. Over a period of nine months, I was required to undergo every treatment protocol, from double mastectomy surgery to chemotherapy to radiation therapy.

How did you make the connection between cancer and infrared therapy?

My personal trainer recommended trying infrared therapy as a way to eliminate metals from my system. The first time I tried Perspire Sauna Studios, it felt completely relaxing and therapeutic. But the real benefit was the cumulative effect of the treatment. I quickly became a premium member and saw amazing results with less and less pain.

When you’re diagnosed with hormone positive breast cancer, you’re put on hormone blocking medication for a long time. One of the common side effects of that treatment is joint pain. I used to wake up in the middle of the night in agony. It negatively impacted my mental health, despite being active and doing everything to help like acupuncture and psychological therapy. And I was deeply anxious and depressed about the whole thing.

In learning about the many different treatment options, I wanted to make my own decision about my care. Five doctors were telling me different things, and it became nerve racking. Infrared sauna turned out to be what was best for my body and mind post cancer treatment recovery, and Perspire was the place to do it.

How did you transition from customer to franchisee?

Going to Perspire regularly got me wondering, what would it be like to own one of those? And I began doing a reevaluation of my life.

Having spent three decades working as a tech company executive, I was used to being responsible for $500 million in product, with fifty percent travel time. I may have had top airline status, but the job was stressful and imbalanced my life. I was missing my three children and wanted to completely change my life, chart my own destiny and be in the wellness space.

But I had never owned my own business before. I was always in the corporate world, so becoming a franchisee felt like jumping off a cliff. My mentor told me, if you’re going to do it, go all in. You can’t work a full time job and also start something else.

What happened next?

I began doing all the analysis, and realized that could make this happen without having a negative impact on my family, financially speaking. The next step was rolling over my retirement funds from the past 23 years and using that as a jumping off point.

And reading things like the Franchise Disclosure Document and the Lease Agreement were not easy, but thankfully my skills in the corporate world prepared me for that kind of work. I’ve launched and managed products, analyzed P&L’s and understand how to make customers happy by offering a product or service that improves their lives, so the transition was a natural fit.

How did the opening of your franchise go?

Looking for a store location during the pandemic was challenging, and it took us a few months to find location. Throw in construction, hiring and training, and it was certainly a lot of work. Lots of twelve hour days!

Thankfully, Perspire Sauna Studio, as a franchise organization, thrived in 2020 since many gyms were closed. Covid attracted customers who wanted privacy and social distance, but also an opportunity to detox safely and comfortably. We’re fortunate to now have 270+ members at our location, and an amazing staff to keep everything running smoothly in just 3 months after opening.

What’s your typical schedule like?

Well, thanks to my awesome team, I don’t have to spend 12 hours there each day. Maybe an hour or two at each location, plus sauna time for myself, and the rest of the day I can operate remotely from home. Spending my time on owner activities like tracking metrics.

Today, owning my own business has flexibility unlike I ever had before. Now I can pick up my kids from school and take them to activities. I can also spend more time on myself being active and always looking for the next growth opportunity. Perspire does collaboration with businesses like health cafes and fitness studios, and that makes me feel more tightly integrated with the health minded community. It’s definitely a different life, and I love it.

And Perspire, as an organization, offers an unparalleled partnership. Had I gone about this myself, I would have spent a whole lot of money creating my own brand and making very expensive mistakes. That’s why it’s such a huge advantage to work with a franchise organization that’s already established in our county. It’s like having ten years experience when starting your first location.

What about your health? Cancer got you started on this career journey, but how are you feeling today?

I’m going to be on preventative medication for ten years. The joint pain is still going to be there but so glad it’s almost nonexistent with infrared. But I’ve never been happier in my entire life. Infrared therapy has become a critical part of my lifestyle. And from a career standpoint, to be doing something I love that actually matters to me and impacts my life and sharing that with my community is priceless. Having flexibility and also actually making money? Being profitable the first month? That’s crazy!

Actually, it’s not crazy. It’s Perspire Sauna Studio.

Learn more about Maria Kirgan and her location of Perspire Sauna Studio here

Need For Speed: How To Win As The Sole Salesperson At Your Franchise Organization

If you’re the sole salesperson, and your lead sourcing strategy doesn’t currently include top franchise technology, we should talk. It’s not easy rolling solo, and here's how our tech can help.

Advice From Franchisees Who Have Been There

Many of the franchisees we talked with had to make a decision first on whether they would open an independent business or a franchised one. A few of their stories follow.

It’s Good to Be Popular (But Not Too Popular)—Choosing a Trademark for your Franchise System

For new franchisors, standing out from the crowd can be a task of epic proportions. Selecting a strong and memorable trademark is certainly an important (indeed, critical) first step, but for the relatively unknown, picking a trademark that is too abstract can occasionally be viewed as a step in the wrong direction—you want to stand out, but you also want people to actually know what you do or sell.