What Draws Investors to Franchising
of the traits which make franchisees different from other employees and
workers are the same reasons why investors are drawn to franchising as an
option to gain returns on their money. The investor often times is driven to
start their own business and franchising is one of the best options for
investing their money. Here we discuss some of the most common reasons why
investors are attracted to franchising:
1. Control Options
Most prospective franchisees are drawn to the business by previous frustrating experiences in their past employments. This could have been caused due to lack of control over one’s work environment, being bound to report to superiors and insufficient room to exercise one’s authority at their work place. The micro- managing bosses, unresponsive organizational structures, or lack of voice in the organizations process are a few of the reasons why many people decide on investing in franchises as their new career. By investing in this business they take control over their own life with a little risk as compared to starting their own business from scratch.
2. Economic Need
In the recent economic downturn, numerous experienced managers have found themselves unemployed as compared to the lower salaried employees. The market is flooded with managers with years of experience but no job at present. The pool of experienced professionals is stuck between a dilemma that they can neither retire due to uncertain financial times and they can no longer find jobs either. This dilemma however created an opportunity in turn as numerous people have found good returns for their money in investing in franchising. They can now be self-employed while also conducting business on a regular basis. They are no longer afraid of the possibility of downsizing and can see their effort yielding in particular financial returns.
3. Change in Lifestyle
Being under employment, one is bound by the rules and regulations of their supervisors and organization. Further on in one’s career, people find less work satisfaction and become frustrated with working long hours, being away from family and other job related stress. Franchising luckily has so many various business options that people are able to find a business opportunity which offers them the ideal working condition. The investor can search for a business which meets their desired lifestyle and invest in that opportunity.
4. Possibility of Creating Wealth
The key difference between creating wealth and getting rich is that a manager may work their 40 plus years in an organization and retire living off of their savings, but by creating wealth they will have something to show for their effort which bears their individual accomplishment. At the time of selling the franchise they have assets which are worth a lot. Similarly, they can use the opportunity to transform the franchise into something meaningful such as becoming an Area Developer owning several franchises in an area or providing their children with the opportunity to take over the franchise in the future. This cannot be possible in an employment.
There are numerous other reasons why people are attracted to franchising and are willing to invest in the opportunity to do the business. The sense of freedom, the opportunity to bring some change in the community, using the available resources of the investor and converting them into something profitable, and various other similar reasons are just a few examples of the reasons provided by investors who switch to franchising as an investment option.
As Jeff Levy, Prominent Franchise coach and consultant, says about franchising:
“I look at any investment in a franchise as truly an investment, an opportunity to deploy somebody’s capital or certain objectives—financial objectives that they may have.”
How this Coaching Franchise has Created Better Lives for Hundreds of Franchisees
First off, we provide an industry-unique, 100% money-back guarantee on all our initial coaching services. We believe in eliminating any financial risk on the part of our clients. Our referral sources love that guarantee as well and are comfortable sending their clients to our coaches. We have a proprietary ROI Calculator each of our small business clients can complete BEFORE engaging us in any of our six coaching services. The client provides all the data to compute their projected and conservative ROI. Typically, clients project a 5-15 times return on their initial investment. In actuality, because our coaching services are so affordable (on average only $3,000 per year), clients often experience and gain an even much higher ROI after year one, year two, and beyond.
We'll Leave the Light On For You: Motel 6's Advertising Success
When Motel 6 conceived of the idea for a campaign in the mid-1980s, Bodett worked on NPR’s All Things Considered program. The Richards Group, a Dallas- based advertising agency, was hired by Motel 6 in 1985 and thought Bodett would be an excellent spokesman for the chain because of his warm and friendly vocal style. Hired in 1986, Bodett ad-libbed the line, “We’ll leave the light on for you”while in the recording studio for the first time and the slogan was both an instant and lasting success, staying with the chain for over 25 years and counting.
Your Customers Change, Do You?
Have you ever compared the thought processes of today's consumer and yesteryear's consumer?