Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

What is Subfranchising?

Wherever you are on your franchising journey, you’re likely familiar with the traditional agreement between a franchisor and franchisee to operate one business. However, not all franchising agreements follow this same model. Sometimes, franchisors may allow another party to exercise powers which are typically reserved for themselves. This practice, known as subfranchising, grants the rights and responsibilities of the franchisor to a subfranchisor, or “master franchisee,” within a designated territory.

Unsurprisingly, becoming a master franchisee comes at a cost, as the right to sign up subfranchisees within a given territory requires a substantial up-front investment. After this initial fee, however, subfranchising benefits can be significant. Master franchisees may:

  • offer and sell franchises,
  • collect fees and royalties, and
  • provide training and support services to franchises in their specific region.

Therefore, when a franchise is sold within this area, franchisees sign an agreement with the master franchisee rather than the franchisor.

This may sound lucrative, but it’s important to keep in mind that master franchisees must forward a percentage of the fees and royalties they collect in their area upward in the franchise system. While it’s possible that the master franchisee may be able to retain a majority of the fees, the specific percentage that must be split with the system is usually dictated in the subfranchising agreement. You’ll want to pay close attention to the terms of this agreement when deciding if a subfranchising arrangement is right for you.

As the specific terms of this agreement will be decided by the franchisor, you’ll also want to keep in mind the requirements and subfranchising limitations set forth. This usually includes a quota of units to be open and operating within your designated territory, which often may be met by both opening your own units and licensing other franchises in the region. Other common objectives may include franchise agreements executed and units under construction. If you successfully meet and operate the number of franchises agreed upon, this quota may be revised by the franchisor, opening the door to further opportunity.

Not every franchising system offers subfranchising. Some organizations may dislike the loss of power associated with this type of agreement. Although master franchisees can help to expand the reach of a franchise, they can also exert greater influence on the franchise than individual franchise units, as master franchisees have more units under them and are therefore a larger source of revenue for the system.

It’s also important to keep in mind that there is substantial financial risk involved when becoming a master franchisee. For one, the up front investment required to be able to purchase subfranchising rights within a territory can be quite large, especially when considering that a dividend of future profits must be shared with the franchise system. The master franchisee is also responsible for the leasing arrangements of franchisees in the area. Additionally, if you are unable to meet the demands of your agreement, you may face fines from your franchisor. Finally, as the franchises in the territory sign their agreements with the master franchisee, this opens up the possibility for litigation from unhappy franchisees.

While there are significant risks and responsibilities involved, the rewards of subfranchising can be lucrative in the long run. In addition to receiving a portion of the initial fee for all new franchises in the area, the ongoing royalty payments may continue to come in for over 20 years! Ultimately, you will need to evaluate the limitations and benefits of subfrancising, as well as the specific terms set forth by the franchisor, to decide whether entering into a subfranchising agreement is right for you.

Steps to Select and Protect a Valuable Trademark

The first thing to keep in mind when selecting a trademark is that not all words and names are capable of being protected as trademarks. No one business owner can claim exclusive rights in generic terms and logos, because all business owners need to be able to use these in order to identify their goods or services. Thus, a residential painting franchise likely could not claim exclusive rights in the name “Painting Pros”, because this is simply a generic description of the services that the business offers.

5 Ways to Evaluate Your Franchise Options

A great way to go and figure out whether or not the franchise you’re thinking about is the right one for you is to just go into a location and take a look around. Watch how things run. Talk to some of the employees or the customers. Figure out what day to day operations are like. If you have a big problem with the day to day business for any reason then it probably isn’t the right franchise for you. But if you go there and think that the business is great then it’s probably a good fit.