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Why Doesn't Chipotle Franchise?

Burrito and Chips

I’m a huge Chipotle fan and I’m not ashamed to admit it. I love a big fat carnitas burrito with every possible topping (is that even the right word for what you put on a burrito?) on it, especially guac. But every time I’m outside of New York I wonder why there aren’t more Chipotles out there. Sure there are a bunch (at the end of 2014 there were more than 1,700) but their numbers pale in comparison to other “fast food” giants like McDonald’s or Subway (they have more than 36,000 and 43,500 restaurants respectively). So why hasn’t Chipotle followed suit and gone the obviously successful franchising route?

A Brief History of Chipotle

The first Chipotle was started in Denver, Colorado in 1993 and the second store opened two years later solely on the cash flow from the first restaurant. By 1998 they had expanded outside of Colorado and McDonald’s invested into the growing restaurant chain. Despite the franchising giant’s investment Chipotle never followed suit and continued to expand through their direct ownership model.

So Why Don’t they Franchise?

Even though they could likely open many more restaurants, the reason Chipotle doesn’t franchise is pretty simple. Chipotle just doesn’t think they need to. In fact, they think that it would non-beneficial for them to franchise. They have traditionally maintained tight control over their restaurants and franchising would limit their ability to control the operations of all their locations. From a financial perspective, they also don’t have a pressing need to, with an operating income of nearly a half billion dollars.

Going Forward

Sorry to all of you barbacoa-loving franchise hopefuls out there but Chipotle doesn’t franchise now and it doesn’t look like they are going to anytime in the near future. They’ve stuck by their model for the past two decades and have been very successful in doing so. But the good news for you is that they aren’t the only options for food franchising out there. There are a ton of great restaurants that are looking for franchisees. If you’re interested, check them out here!

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The Importance of Setting Clear Expectations

So my recommendation is as follows: As early in the relationship as possible, invest the time necessary to clearly describe the shared expectations for how you will work with your customers and, and how you will work with your employees. If you do this well, everyone will be on the same page and when you deliver something a little bit better than they expect, the will see you as someone they trust, like and want to be loyal to – a strong driver of success for any business.

Franchises vs. Startups, What Makes More Sense for You?

In order to decide which alternative (franchise vs. standalone startup) is the wisest choice for you, you need to understand the advantages and challenges of both options.

Choosing the Right Franchise for Your Personality

There are hundreds of franchise opportunities in the United States and it can be difficult to find the right one for your personal needs. While many people consider factors such as finances, franchise rules and locations, they often fail to evaluate whether a specific franchise will suit their personality. In order to manage a successful business that gives you professional satisfaction, it needs to complement your individual characteristics.