Where Is The Best Location To Open Your Franchise?
One critical factor to consider when you are thinking about opening a franchise is whether your location is suited for a franchise and which franchise suits your area the best. One thing that makes this consideration slightly easier is the notion of franchise territories. Most, but not all, franchises in the US are set up so that they grant exclusive territorial franchise rights to their franchisees to help prevent the issue of geographic competition.
The technical specifications for how a territory is allocated can vary from franchise to franchise. Some define them by geographical boundaries like streets, counties, or states, but others will have them simply defined as a radius surrounding each location. Regardless of how the territories are setup the general role of territories are the same. You as the franchisee have exclusive rights to the brand within that area. In doing so the franchise is suggesting that the territory you are granted has enough potential customers to allow your business to thrive. While it ensures you a protected area during the growth stage of your franchise it can also create pain points in the future.
As a franchise expands and the majority of its original territories are accounted for a risk begins to emerge. They can either stop expanding, or they can instead expand into pre-existing territories. This is beneficial for the franchise as a whole because they can service more customers, but for the old franchisees it cuts into their potential customer base. This is a cause of frustration for some older franchisees who have seen their territories cut away.
By and large exclusive territory agreements are extremely beneficial for both franchisees and franchisors. However, just like the other major factors of the franchising agreement they are issues that need to be discussed and negotiated during the application and decision process. As a potential franchisee you should make sure you understand what your territory agreement means and any recourse you may have if your franchisor decides to expand a new franchise into your territory.
It’s Good to Be Popular (But Not Too Popular)—Choosing a Trademark for your Franchise System
For new franchisors, standing out from the crowd can be a task of epic proportions. Selecting a strong and memorable trademark is certainly an important (indeed, critical) first step, but for the relatively unknown, picking a trademark that is too abstract can occasionally be viewed as a step in the wrong direction—you want to stand out, but you also want people to actually know what you do or sell.
Beware of Franchise Scams
A franchise is only as good as its brand name, which eventually determines the performance and success of other franchisees within the system. Aside from happy franchisees and a strong brand, another indicator of a strong franchise is one that utilizes a broad recruitment process, which at some point replaces the selling process so only the best prospects gain entry into the system.
A Primer on Cooperative Advertising and Outdoor Ads
Larger parties (e.g manufacturers, brands, and franchisors) typically covers the lion’s share of an ad’s cost via reimbursement or in trade. This makes local advertising affordable for your business, while simultaneously lowering out-of-pocket and inventory costs.