America's Swimming Pool Company (ASP) is the nation’s largest swimming pool cleaning, equipment repair, and pool renovation company. They are at the top of a $15 billion dollar recession-proof industry and provide extensive training for their franchisees. Business can be run from home as absentee if desired.
Liquid capital required
|
$50,000
|
Investment
|
$85,455 - $206,018
|
Franchise fee
|
$40,000
|
Royalty
|
4.0% - 8.0%
|
Offers Financing
|
Yes
|
Veterans Discount
|
Yes
|
Units in operation
|
333
|
Founded
|
2001
|
Franchising Since
|
2005
|
What is it?
- A Franchise with the nation’s largest swimming pool cleaning, equipment repair, and pool renovation company that can be run hands-on or absentee
- They provide a low-cost, home-based franchise opportunity that is recession proof and highly profitable
- No pool maintenance experience is required but sales or marketing experience is a bonus
How does it make money?
- Clients schedule and pay for pool services per technician visit
Who is it for?
- Someone looking for a turnkey business model
- A person with a strong work ethic, management, and communication skills
- A person looking to break the 9-5 traditional business model
What would you do as a franchisee?
- Hire, manage, oversee, and train necessary personnel to provide service to clients
- Market and network within your community to grow the ASP brand
America’s Swimming Pool Company (ASP)
About Us

America's Swimming Pool Company (ASP) is the nation’s largest swimming pool cleaning, equipment repair, and pool renovation company and sits at the top of a $15 billion dollar industry. All ASP franchise owners benefit from affordable startup costs and low overhead to create a pool service company that is not only recession-resistant but highly profitable. Franchisees can run their business the way they choose: totally hands-on, part-time, or absentee.

Why Franchise With Us?
- SIMPLE TURNKEY BUSINESS MODEL: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.
- LOW INITIAL INVESTMENT & STARTUP COSTS: You can get started for just between $85,455 –$206,018. This includes all fees and initial expenses. Financing, discounts, and funding available
- MULTIPLE RECURRING REVENUE STREAMS: An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.
- A VIBRANT AND GROWING INDUSTRY: There is a critical need for pool services with half of the $15 billion market being underserved. Starting a franchise now allows for massive future growth.
- DONE FOR YOU MARKETING STRATEGIES: We provide a full marketing plan to ensure franchise owner success. We also provide you with all available potential customer data for your territory, including household income and other demographic data.
- EXCLUSIVE DISCOUNTS ON TOOLS/SUPPLIES: Because of our industry relationships, ASP owners get access to exclusive discounts and wholesale prices no other local business could compete with.

Training and Support
- Comprehensive New Owner Training and Support
- Local Marketing Handled by Franchisor
- Expert Business Coaches on Staff
- Largest Peer Support Network Available
- Proven Franchise Model
- Full CRM For Tracking Sales, Customers, and Appointments

Awards & Honors
- Ranked #6 On Military Times’ Franchise Rankings
- Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category
- Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500
- Awarded “Best in Category” of ALL services 2022 - Entrepreneur Franchise 500
So if you love swimming pools and are looking for a recession-proof business, contact us today!
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