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Baby Boot Camp


Baby Boot Camp is a fitness franchise geared toward newer mothers. Since it can be hard for moms to find time away from their young kids or even too expensive to hire a babysitter, Baby Boot Camp provides moms with a chance to stay fit and exercise while having their own child(ren) safely by their side in a stroller. For the more strenuous exercise programs, moms must wait about two months after giving birth and have permission from their doctor to start an exercise program. In many cases, pregnant women can also follow a modified class, assuming their physicians also approve of exercise.

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Facts & Figures

Liquid capital required
$3,690 - $9,700
Franchise fee
Units in operation


Baby Boot Camp is a privately held exercise franchise. Potential franchisees are evaluated on an individual basis with deciding factors including net worth, a fitness background, and previous training certifications.

Baby Boot Camp Franchise Opportunities - History

After having her first baby in 2001, Kristen Horler searched for a fitness class designed for new mothers. Discovering a hole in the market, Horler decided to use her life experience as a personal trainer and fitness aficionado to design a workout regimen where moms could workout while still pushing a stroller.

Baby Boot Camp Franchise Cost / Initial Investment / Baby Boot Camp

Franchise Income

Baby Boot Camp franchise costs total between $3,690 and $9,699. The initial franchise fee ranges between $2,900 and $4,900. There is an additional royalty fee of $115-265 per month.

Baby Boot Camp Business Opportunities: Other Information

Baby Boot Camp offers several training programs to accommodate a variety of new moms including:

  1. Strollfit – a one hour class that incorporates cardio, stretching, and strength training while still keeping your child by your side in its stroller.
  2. Strollga – a 45 minute class where moms do modified yoga poses while using the stroller as a piece of equipment.
  3. 5K Training Program – the course instructs moms how to alternate between running, jogging, and walking for the best experience.
  4. Nutrition Solutions – a 4 week program designed by registereddietitiansthat show new moms how to make slight modifications to their diets to shed that extra pregnancy weight.

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