Why Elements?

A Unique Concept

Be the BEST in a Booming Wellness Industry

Health-conscious consumers are voting with their wallets and the message is clear: Along with diet and exercise, massage has become a valuable — and much loved — component of their wellness routines.

Why Listening Builds Loyalty

We knew we were onto something special when our first studio was inundated with requests for therapeutic massage, and soon realized what set us apart.

While a soothing atmosphere and a therapist's talented touch are vital to the experience, it was communication that our clients valued most. Quite simply, we listen. We ask the right questions, learn about their goals, check in during treatment, and ensure that everyone receives the personalized service they're seeking.

Spreading the Love — Consistently

"Predictably satisfying" is how customers describe us, which is very good news, because one bad experience can mean a customer is lost for life.

Our clearly defined "service path" ensures that every encounter with our brand is a positive one. From the initial call to pre-massage prep to post-massage feedback, we listen with genuine interest. Instead of cookie-cutter offerings, we invite clients to customize their experience, so they'll return again and again.

As an Elements Massage™ franchisee, you'll receive all the training you need to carry on the tradition, boosting customer loyalty with every positive experience.

Solid Support

We've Got Your Back

We're in the business of making life better — for clients, communities, and certainly for franchisees. With 15 years of franchising experience, we'll see you through everything from site selection to opening a second location, equipped with solutions for virtually any challenge you’ll face.

START STRONG

The Legwork

Two months prior to opening, you'll join us at Franchise University for weeklong training in beautiful Highlands Ranch, Colorado, covering client acquisition and scheduling, marketing, studio operating software, operations, client service path, financial modeling, key performance indicator tracking, and much more. You’ll leave well-prepared and ready for ramp-up.

The Ramp-Up

Preparation is key to ensuring your grand opening is just that — grand.

• We provide and pitch a press release prior to your opening day so the market knows you are coming to town.
• Your personalized website is added to our database
• Collateral design and studio signage is created
• We provide guidance, recommendations, research, and best practices to help you craft your customized marketing plan, taking into consideration seasonality, location, and other key factors.

The Launch

You can count on our expertise to guide you through everything from choosing a prime location to welcoming your first client.

• Site Selection — We approve quality trade areas and real estate.
• Lease Negotiation — We ensure leases meet franchise requirements.
• Studio Design & Construction Management — We review all phases of construction.
• Grand Opening — We’ll be right by your side before and during your big day.

STAY STRONG

Ongoing Support

You'll enjoy abundant support from our corporate team, as well as fellow franchisees, in addition to:

• Biannual Franchisee National Conference
• Info-rich electronic newsletters
• Corporate-led webinars
• Monthly support calls
• Annual field visits

Year-Round Marketing

From making your marketing plan come to life to reinvesting in our brand, we know what it takes to remain relevant in the marketplace. We provide annual marketing calendars based on our meticulous plans, along with supplemental trimester marketing plans. Depending on your market, we will suggest a combination of:

• Quarterly marketing milestones
• Internal and external signage
• Local marketing programs
• Web and email promotions
• Social media promotions
• Direct mail
• Print ads

Referral Marketing

The majority of our clients — 83 percent — would recommend Elements Massag™ to a friend. That's huge. Word-of-mouth advertising is arguably the most powerful enticement a new client can encounter. Rest assured, when you're the best in the industry, people talk.

Fueling Industry Growth

****Massage therapy is a dynamic industry that is growing in popularity across demographic categories and throughout the medical community, making it a great time to not only join but lead the movement.

• The number of physicians, chiropractors, physical therapists, and nurses recommending massage therapy to their patients is steadily increasing.
• Nearly 30 percent of consumers surveyed said they received a massage in the previous five years, making massage therapy an $8 billion to $10 billion industry.*
• Nearly 90 percent of consumers surveyed said they believe that massage can be effective in reducing pain.*
• More and more clients are seeking massage therapy for medical or health reasons.

*Source: American Massage Therapy Association’s 2014 Massage Therapy Industry Fact Sheet