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Home Design Decor Magazine

Business Opportunity

For over 17 years, Home Design & Decor Magazine has been producing glossy interior design and remodeling magazines, targeting affluent consumers through direct mail and social media. The magazine is full of beautiful feature homes, insightful articles on interior design, remodeling, outdoor living and custom home topics. We provide franchises with the training and technology to help produce their own magazine, linking local home-related businesses to affluent consumers.

Facts & Figures

Liquid capital required
$155,000
Net worth required
$500,000
Investment
$96,175 - $153,325
Franchise fee
$58,900
Royalty
8.0%
Units in operation
3
Founded
2000
Franchising Since
2016

Own a Home Design Decor Magazine Business - Questions & Answers

What is it?

  • High-end, design and lifestyle magazine offerring a platform for national and regional design professionals

How does it make money?

  • Revenue comes from selling magazines

Who is it for?

  • Someone who enjoys interior design, decorating, outdoor living, and architecture
  • Anyone who is self-motivated, well-organized, and can communicate clearly

What would you do as a franchisee?

  • Research and curate editorial content
  • Manage day-to-day operations

Overview

Home Design & Decor Magazine is a high-end, design and lifestyle magazine. Attracting national and regional design professionals who trust the editorial integrity, laser-focused distribution and broad base of home design and decorating topics, it provides them a platform to showcase their work.

Each regional magazine is locally owned by independent publishers who reside within the communities they represent. We provide superior positioning for local and national advertisers through profiles of inspiring beautiful homes, strategic advertorials and interesting trend articles, delivering the content readers want and the targeted and guaranteed delivery advertisers demand.

Growth Opportunities

Upscale shelter magazines have long been an important resource for affluent consumers and the design trade for many years.

In a recent report for the upscale shelter category prepared by the Association of Magazine Media, they noted that the readership for Architectural Digest rose 47 percent in 2016. But it’s not just the national shelter titles like Architectural Digest enjoying success with readers. The entire shelter category grew 28.3 percent, in contrast to all measured magazine media, which saw its audiences grow just over 5 percent.

Potential Publisher

  • Enjoys interior design, decorating, outdoor living and architecture
  • Enjoys the visibility, responsibility and prestige that comes with ownership of a prominent design magazine in their community
  • Enjoy sales and the rewards of cultivating relationships with other small business owners
  • Is self-motivated, good with goal setting and driven
  • Is persistent and professional with their approach to prospects
  • Has good communication and organizational skills
  • Understands and drives toward deadlines


Support

The Home Design & Decor Magazine franchise includes five days of in-person training in Charlotte, covering everything you need to know to run your successful magazine franchise.

You’ll be given an extensive training manual. Additionally, you’ll have access to a private intranet containing articles, photography, graphics, marketing materials, national advertising research, sales training tools, sales presentations and other production materials that will help you focus on growing your business and revenue.

Plus, you’ll have complete access to other franchise owners and our founder, Mark Herrmann, who can answer any questions you help make your Home Design & Decor Magazine franchise as successful as possible.

You will receive five days of on-site training, covering all aspects of operations, sales, operations, graphic design, social media, editorial development and financial forecasting. We will cover everything you need to know to maximize your sales revenue, managing your costs and provide tools for the success of your business.

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