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HOMEFIT is a fitness franchise that offers personalized, in-home workout services to individuals looking to further their fitness journey but are limited with time. Services include personal training, private yoga, health coaching, nutrition counseling, and more. Their low overhead model makes this ideal for those looking for a sustainable opportunity. They also offer a 20% discount for Veterans. Join the team today!
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Liquid capital required
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$75,000
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Net worth required
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$50,000
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Investment
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$71,000 - $140,600
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Franchise fee
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$30,000
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Royalty
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6.0%
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Veterans Discount
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Yes
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Units in operation
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2
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Founded
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2013
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Franchising Since
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2022
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What is it?
- A fitness franchise that offers personalized, in-home workout services to individuals looking to further their fitness journey but are limited with time
- Services include personal training, private yoga, health coaching, nutrition counseling, and more
- Their low overhead model makes this ideal for those looking for a sustainable opportunity
- They offer a 20% discount for Veterans
How does it make money?
- Clients pay on a monthly subscription model
- The average lifespan of clients is 12 months with 10% exceeding 3 years of training
Who is it for?
- Passionate, motivated, and highly skilled fitness professionals
- Those that have a growth mindset with their business career
- Those that are patient with excellent communication skills
What would you do as a franchisee?
- Hire, train, and manage necessary training staff to successfully carry out personalized workout plans for clients
- Oversee the day-to-day operations of the franchise including management, bookkeeping, and marketing
- Network and market within your community to grow the HomeFit brand
HOMEFIT
Fitness for Busy People
About Us
HOMEFIT consists of a team of multi-disciplinary professional Fitness Consultants with years of experience in the fields of exercise, personal training, nutrition, and health behavior change. We specialize in training those who are chronically busy. We provide clients with the personal attention of a professional fitness trainer or yoga instructor in the comfort of their own home or office. Whether a business or medical professional, stay-home parent, or just completely strapped for time, we can help!
HOMEFIT is centered on the idea of creating customized fitness solutions adapted to the specific needs of each client. We believe that working closely with the client and building a relationship of mutual trust is the first step to success.
In-Home Services
- Personal Training
- Private Yoga
- Virtual Training
- Health Coaching
Business Model
- Recruitment, training, and support of top tier fitness professionals for in-home
- Recurring monthly subscription payment model (average payment = $500/month)
- Marketing of custom home fitness services and local fitness professionals
- 60/40 split between the company and contracted fitness professionals
Our Competitive Advantage
In-depth Consulting Approach for ideal fitness professional matchup and programs for proven results:
- Concierge Style Consultations
- Custom Selection of FitPro and Programming
- Monthly Subscription Model - Enhances Frequency and Sustainable Lifestyle Change
- Average Lifespan of HOMEFIT Clients = 12 months (10% exceed 3 years of training)
- Minimal Required Overhead
- Endless Reach and Growth with Model
Fitness trends
— The three fastest-growing fitness trends:
- At-home fitness equipment (up 49.6%)
- Personal trainers/nutritionists (up 47.5%)
- Online fitness courses, classes, and subscriptions (up 16.8%)
— Home fitness is growing explosively amongst active Americans and gym members:
- Active American adults saw significant increases in both at-home fitness equipment (up 218.3%) and online fitness (up 134.7%) in 2021
— The biggest loser of 2020 is memberships to gyms, health clubs, and group exercise classes:
- 60.5% fewer active adults see gyms, health clubs, and group exercise classes as the best way to stay fit
Fitness Industry
- Americans spend $1.8 Billion each year on unused gym memberships
- 500+ hours are lost annually due to gym commute
- Industry Overwhelm - confusion and effectiveness of available programs
- Fitness-goal success - increases by over 30% when working with a personal trainer
Training and Support
- 10 Hours of On-The-Job Training
- 30 Hours of Classroom Training
- Pre-Launch Ramp Up
- 8-Step Launch Process
- Ongoing Support
Marketing Support
- Detailed Marketing Analysis of Your Territory
- Co-op Advertising
- Ad Templates
- Marketing Collateral Templates
- Social Media
- Regional Advertising
- SEO & Website Development
Request More Information to Speak to a HOMEFIT Representative Today!
Find other similar franchises!
HOMEFIT is listed in the Franchise Directory under the Fitness category. It's also listed in the section for Franchises Under $80,000.
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