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Mainstream Boutique


Mainstream Boutique is a retail clothing store that sells unique, fashion forward women’s clothing, accessories and gifts. The products are aimed at women of all ages and all sizes. The main idea of Mainstream Boutique is to provide a variety of out of the ordinary clothing at affordable prices. Mainstream Boutique has franchise store locations, participates in home shows and has unique booths throughout the country at different locations. The locations feature shopping tips and deals on their local social media pages, making it the epitome of a homey, small “boutique.”

Facts & Figures

Liquid capital required
Net worth required
$46,850 - $158,600
Franchise fee
Units in operation


Mainstream Boutique is a different type of franchise because of its very humble, very small beginnings. As a small franchise business, Mainstream Boutique has become competition for some of the top fashion retailers. The company offers the buying power of a large department store, able to stock the shelves with great clothing, but the small town feel of an independent boutique. This makes the buying and working experience unlike any large clothing store. The business space is small: just 1,500 square feet. The inventory is constantly updated and rotated, making it easier for customers to find new, trendy clothing. Franchise owners maintain control over their products, letting the owner’s personality shine through

Brief History of Mainstream Boutique Frannchise

Mainstream Boutique began as a direct sales company in Minneapolis - St. Paul, Minnesota in 1991. Marie DeNicola was in search of a job that would allow her freedom to move about the country with her husband’s career but incorporate her love of fashion. Mainstream Boutique was born from DeNicola’s dream. In 1998, Mainstream Boutique adapted the franchise system due to the demand from consultants selling in their direct sales system. After DeNicola was featured on the Oprah Winfrey show, her boutique began opening franchises locations. Now, Mainstream Boutique has over 28 boutiques in 12 states in the United States

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