Mainstream Boutique is a different type of franchise because of its very humble, very small beginnings. As a small franchise business, Mainstream Boutique has become competition for some of the top fashion retailers. The company offers the buying power of a large department store, able to stock the shelves with great clothing, but the small town feel of an independent boutique. This makes the buying and working experience unlike any large clothing store. The business space is small: just 1,500 square feet. The inventory is constantly updated and rotated, making it easier for customers to find new, trendy clothing. Franchise owners maintain control over their products, letting the owner’s personality shine through

Brief History of Mainstream Boutique Frannchise

Mainstream Boutique began as a direct sales company in Minneapolis - St. Paul, Minnesota in 1991. Marie DeNicola was in search of a job that would allow her freedom to move about the country with her husband’s career but incorporate her love of fashion. Mainstream Boutique was born from DeNicola’s dream. In 1998, Mainstream Boutique adapted the franchise system due to the demand from consultants selling in their direct sales system. After DeNicola was featured on the Oprah Winfrey show, her boutique began opening franchises locations. Now, Mainstream Boutique has over 28 boutiques in 12 states in the United States