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Maui Wowi Hawaiian Coffee & Smoothies - Mobile Event


Aloha! At Maui Wowi were our ‘ohana (franchise owners) are treating their rapidly growing customer base to a vacation in a cup, every day of the year. Maui Wowi fills a unique niche by offering the most delicious coffees and smoothies in high-traffic venues such as arenas, convention centers, stadiums, universities, and more with our mobile event cart!

Facts & Figures

Liquid capital required
Net worth required
Franchise fee
Units in operation

The FranchiseHelp Brief

What is it?
  • A Hawaiian-themed food franchise that sells tasty but low-sugar smoothies and coffee
  • Offers a variety of business options from carts to kiosks to full blown stores
How does it make money?
  • Selling smoothies, coffee, and an assortment of other Hawaiian goods
Who is it for?
  • Someone with a strong sense of community, family, and fun
  • Anyone looking to enter the restaurant space at any investment level; with four business models, Maui Wowi is compatible with various investment levels
What would you do as a franchisee?
  • Hire food service and management personnel
  • Once your business is off the ground, you may hire a manager and opt for a hands-off ownership model




Maui Wowi is one of the hottest coffee & smoothie franchise concepts around and a leader in the mobile event business, providing customers with premium fruit smoothies and gourmet Hawaiian coffee at a wide variety of high-traffic venues.

With our signature mobile cart (pictured above), a proven model for over 30 years, you can bring the product to the people at stadiums, arenas, convention centers, universities and everything in between. Maui Wowi has 450 units across six countries and continues to experience accelerated growth, spreading the Aloha Spirit at nearly 10,000 events per year!

Mobile Carts (Non-Traditional) is Our Tradition!

In an otherwise cookie-cutter world of conformity, exists a brand that has been unique from the start. Maui Wowi takes paradise to the people and makes its mark by serving exceptional products in a fun atmosphere.

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As a franchise system that offers a variety of business models, Maui Wowi’s mobile Ka’anaplai Cart has been hitting the streets for over three decades; long before the food truck craze. Its ability to be easily transported in and out of theme parks, stadiums, arenas, and more has allowed franchisees to spread the Aloha Spirit all over the country!

The mobile tiki hut-style carts offer versatility that is unmatched by other opportunities. They are fully equipped to blend fresh made smoothies on site and brew premium Hawaiian coffees that keep customers coming back for more.

Maui Wowi operates in hundreds of nontraditional venues such as racetracks, convention centers, and college campuses. The transportable business makes it easy for franchisees to set up shop without the overhead typically associated with a brick and mortar and has become a great way for individuals to step into business ownership on their terms.

Maui Wowi is bringing paradise in a cup to more places, more people, and reminding us that variety is the spice of life!

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What makes Maui Wow Unique?

Flexible: As your own boss, you decide when, where and how often you work! With a simple dual product line and an event based business- it’s up to you!

Unique: One-of-a-kind Hawaiian culture, offering the world's best smoothies and coffee. We are the only company to offer consumers a vacation in a cup!

Scalable: With a modest investment (around $80,000), our owners can quickly open multiple mobile units in places like professional sports stadiums, arenas, convention centers and amusement parks.

‘Ohana: At Maui Wowi, there is an entire franchise system, or ‘ohana to help support your Maui Wowi business.

*The franchise fee of $42,500 is for the rights to own and operate up to 3 units

Support and Training

  • Structured Education (Franchise) Process
  • Training at HQ
  • Event and Venue Assistance
  • 24/7 Help Desk
  • Mobile Marketing Kits
  • Strategic Marketing Campaigns
  • Franchisee Forum
  • Exclusive Launch Process


We don’t just let anyone join our 'ohana. Our ideal candidate is a go-getter who is looking to hit the ground running and make their entrepreneurial dreams come true with a fun and flexible concept. It’s someone who isn’t afraid to throw on a Hawaiian shirt and get to work building their business and spreading the Aloha Spirit one cup at a time.

Fill out the form to find out if you fit!

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