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Sandler Training

Sandler Training Franchise

Sandler Training is the world's most successful management and training franchise that's powered by reinforcement. This reinforcement training model generates recurring revenue for franchisees through private and public courses in sales, leadership, or customer care. Don't miss out on this unique opportunity, join the team today!

Facts & Figures

Liquid capital required
Net worth required
$123,525 - $163,500
Franchise fee
3.0% - 8.0%
Units in operation
Franchising Since

Own a Sandler Training Franchise - Questions & Answers

What is it?

  • A management and training franchise that's powered by a reinforcement training model to generate recurring revenue for franchisees
  • Services incude public and private leadership and sales training, consulting, and customer care
  • Voted #1 Training Franchisee by Entrepreneur magazine

How does it make money?

  • Clients pay for training services provided
  • Opportunities to generate recurring revenue through reinforced training model
  • Clients include National and Global corporations, small and mid-market companies, and independent professionals

Who is it for?

  • Those who have a passion for sales and business development
  • Those who love to train, coach, and mentor others
  • No previous experience required

What would you do as a franchisee?

  • Consult with clients on previous sales and management practices, and offer training and best techniques
  • Manage and maintain relationships with clients and upsell as appropriate
  • Network and market within your community to grow the Sandler Training brand


Sandler Training

Now is The Time to Capitalize on Your Sales and Sales Management

About Us

Sandler Training is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses (SMBs) as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools develop top-performing sales, management, and executive teams that excel in a fluid, fast-paced, global business environment. 

Sandler has been offering franchises since 1983. Today, we have more than 230 offices providing instruction in more than 25 languages and 24 countries around the world. We train over 30,000 people in over 500,000 hours of training each year. Our franchise opportunity offers a tremendous opportunity for growth for franchisees looking to achieve work/life balance, earn the money you deserve, and make a difference in the lives of your clients! This is an opportunity like no other.

The World’s Most Successful Sales System— Powered by Reinforcement

They say that people retain only a small fraction of what they are taught and that their grasp of that information erodes surprisingly quickly. So it is no secret that traditional quick-fix training seminars often don’t provide lasting results.

That’s why Sandler Training is so effective and so in-demand. Our system is designed to create lasting performance improvement and ROI through reinforcement, a process created by Sandler that is ongoing and builds on prior learning. Through high-quality materials, face-to-face support, and regular training workshops, you build trust with your clients and can increase your client base and book of business through their referrals.

Sandler Solutions

Our innovative training programs have been developed, tested, and proven effective for over 50 years by professionals around the world in every industry.

Our clients learn how to succeed through:

  • Increasing win rates and revenue margins
  • Increasing the number of salespeople exceeding quota
  • Addressing sales manager professional development
  • Reduction in turnover of sales personnel
  • Increasing customer retention and upsell opportunities

  • Developing a common sales language and process
  • More accurate forecasting through a clean sales funnel

A Unique and Proven Business Model

Sales Mastery is the backbone of the Sandler business model, allowing Franchise Owners to start their business by offering public training to frontline salespeople, business owners and managers in a public forum. Sales Mastery can jumpstart and then sustain your business by providing loyal clients and business referrals.

From there, Franchise Owners can build their businesses, offering private sales and management training at the client’s location. As our Franchise Owners work with businesses over time, they can expand their training services throughout the organization and may take on a business consulting role.

Sandler has an international reach, but with a local touch. Our Global Accounts Division can help Franchise Owners service and support profitable multinational corporations with numerous locations.

Our reinforcement training model provides the opportunity for recurring revenue through private and public courses in sales, leadership, or customer care. Additional revenue opportunities come from upselling and cross-selling assessments, executive coaching, technology solutions, and much more.

World-Class Support

It should come as no surprise that the world’s largest training organization invests heavily in training its franchisees. When you join Sandler Training, you become part of a global network of sales and management trainers with hundreds of training centers throughout the world. You are also at the forefront of a business niche that is growing exponentially, with the support of a pioneer and leader in the training industry. We also leverage cutting-edge technology and personal business coaches to provide the best support possible.


Our Ideal Franchisee

The ideal franchise candidate will:

  • Have a passion for sales and business development
  • Love to train, coach, and mentor others
  • Want to control their future and income
  • Have a strong desire to own a lifestyle business

Sound Like a Great Fit? Request More Information to Speak to a Sandler Training Representative Today!



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