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Sears strength in the home services category has increased steadily in recent years, making Sears, Roebuck and Co. a leader in this fast-growing consumer spending category. As one of the businesses in the Sears home services family, Sears Hardwood Floors is ideally positioned for growth. They have honed a system for introducing this branded service into new geographic areas and have committed themselves to a franchising program that works. Initial consumer response to this new service has been excellent.
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