What does it do?

Seva is a one-stop spa that has applied the concept of fast-casual to beauty products, services and supplies. With its slogan, “Beauty to the People,” Seva seeks to offer beauty and spa services to its customers at a friendly price point that all can afford. Seva offers an array of services including brow shaping, eyelash extensions, eyebrow tinting, facials and makeup applications. The company offers flexible store models, including a Seve Express layout with open floor plan of 150 to 475 feet and service completed in 15 minutes; or the full-service Seva Spa model. The name Seva is derived from a Sanskrit word meaning “to serve selflessly.

History / Relevant Facts

Seva was founded in 2008 by Vas and Sonal Maniatis in Highland Park, IL. Seva began franchising in 2010, growing primarily within retail stores, including an exclusive partnership with Walmart. Other retail store partnerships include Walgreens, Sephora and Ulta.

Cost information

The initial franchise fee to open a Seva spa single unit is $39,000. Seva Beauty also offers a 3-unit agreement for $78,000. Franchise owners pay the company a royalty fee of either 6% of gross sales or $250 per week, whichever is greater. The initial investment to open a Seva franchise is estimated between $107,500 and $276,000.