Valpak Direct Marking Systems, Inc. is a North American direct marketing company owned and operated by Cox Target Media, Inc. Through a network of nearly 160 franchises in the U.S. and Canada, Valpak provides businesses with print and digital advertising solutions.
Full Franchise Information
Key Business Features:
No Royalties, No Inventory, Low Cost Start-Up
Multiple Revenue Streams
Exclusive Territories Awarded
10 Year Franchise Agreement Terms
Sales or Business Background with Advertising or B2B a plus. Loves to sell, meet people, interact with the community. Gets satisfaction out of seeing their customers succeed. May be coming out of corporate sales or sales management with business acumen interested in making money for themselves instead of for their employer.
Role of Franchisee:
Franchisees sell & maintain relationships with local customer, Own the Neighborhood!™ As the market grows, being able to build and manage a sales force within a defined market area. Offering full service marketing solutions to local and regional businesses.
Top Reasons to own a Valpak:
Valpak is The most recognized coupon brand in North America - 92% brand awareness, mail more than 500 million envelopes/20 billion coupons a year to nearly 39 million prime households in North America
State-of-the-Art $225 million, 440,000 square foot one of a kind production facility
Competitive advantage - more than double the circulation nationally than the two closest competitors combined
Network of 130+ franchisees who have an average franchisee tenure of 16+ years
Extensive home office, training, marketing and operational support
Mapping, category research & prospecting
Sales presentations, collateral & ad design
Printing, inserting & mailing
Digital implementation & support
Postal and shipping logistics
Sales Coach and Franchise Financial Consultant assigned to each franchisee
SalesForce.com cloud based CRM System
Proprietary back office software - VPOffice®
Direct Mail continues to be the largest direct marketing advertising medium purchased
Over 49 million people have used printable or digital coupons over the last year
85% of consumers sort through and read selected pieces of mail everyday
75% of consumers are saying they are examining their mail more closely in recent months to search for coupons & discounts.