08/12/2019
Over the last 15-plus years as a franchise consultant, I've worked with hundreds of men who readily embrace franchise ownership as a diversification or exit strategy. But it wasn’t until more recently that many women began contacting me to find the right franchise investment and income opportunity for themselves…
08/05/2019
To increase agreement signings and improve the quality of new franchisees, make sure you're managing a recruitment system and process with the essential components. I'd like to suggest that you think about building a winning recruitment program using the Four Pillars approach. Success requires proper implementation and execution in all four areas below. To determine where you may need to focus, consider the following elements of each of the Four Pillars.
Perhaps the most basic question people want to know when researching a franchise opportunity is, “How much money can I make?” It can be difficult to find a clear answer, but there are a few things you can do in order to gain a better understanding of one’s earning potential…
BirthdayPak has ranked #5 out of 20 in the first ever top 20 franchise rankings presented by FranchiseHelp. In addition to ranking #5 overall, BirthdayPak also brought in a silver award for fastest growing franchise and a bronze award for top-performing emerging franchise...
07/29/2019
For more than 35 years, umami fans have been able to dive into Yoshinoya’s signature beef bowls whether they were in the U.S., Japan, or Hong Kong. The Tokyo-based fast casual’s longstanding presence demonstrates success in one of the most challenging areas of limited-service growth: bringing a beloved foreign brand into the U.S. It can be tricky but rewarding terrain…
The Federal Trade Commission issued a notice last February asking the public if the FTC should, once again, make changes to its Franchise Rule. The agency stressed that the primary purpose of the Franchise Rule is to provide prospective franchisees the material information they need in order to weigh the risks and benefits of purchasing a franchise…
"What's the ROI of an impression?" No matter if they're seasoned marketers or bootstrapped founders, this is a question I hear from clients all the time. It comes up a lot. Listen, I get it. I've asked myself the same thing. Why are we advertising, if not to drive sales?...
07/22/2019
Venture X®, a global shared workspace franchise, announced today the company has joined the Global Workspace Association. The Global Workspace Association (GWA) is a connection-based resource for shared space operators, workplace strategists, real estate investors and service providers to stay connected, current and competitive. Having Venture X join the GWA positions the brand with industry peers and provides additional industry resources to Venture X's network of franchisees...
07/15/2019
When private equity firm Trilantic North America acquired Home Franchise Concepts in late 2015 it was the first outside ownership for the parent of Budget Blinds. The ensuing three-and-a-half years brought the implementation of growth and marketing initiatives “at a dizzying speed,” says Shirin Behzadi, CEO of the company that also franchises Tailored Living, Concrete Craft and, most recently, AdvantaClean…
Franchising is often a misunderstood area for the uninitiated. Potential new franchisees are often naïve about what to expect from a franchise and the rules governing franchising as a whole. Here, we examine some of those misconceived myths and lay them to rest...
07/01/2019
Franchise brands inbound to Australia will find a smaller but well-established franchise market. Peter Buckingham, MD of Spectrum Analysis Australia, tells you what to expect…
The relationship between franchising and private equity is a complex one that only continues to pick up steam in our industry. As more and more franchisors explore private equity investments as a growth vehicle, it’s worthwhile to explore what these relationships actually entail…
All industries will experience a downturn at some point. It's important for franchisors to know how to help their franchisees when they are struggling. Providing good support, especially for training and marketing, can help franchisees combat lower sales. Leadership and communication from the franchisor also are key to surviving an industry downturn...
06/24/2019
For all the clever titles in business—from chief happiness officers to chief troublemakers—the one your brand actually needs is a chief sustainability officer. There are more than 300,000 franchise locations in the U.S., which means franchising can make an enormous positive impact if brands take major steps to improve the sustainability of their locations…
In its first-ever, multi-brand international agreement, Xponential Fitness, the largest curator of boutique fitness brands in the world, will now have an extensive presence in the Middle East. The company announced today the signing of a Master Franchise Agreement for Saudi Arabia – a development which will bring more than 50 Xponential Fitness studios to the country over the next three years…
To reach 30 years in business with a family-owned operation is an accomplishment worth celebrating. Derek and Louise Mercer have just reached the 30-year mark for their Minuteman Press printing franchise located at 1171 Brittmoore Road in Houston and have no signs of slowing down…
The first decision came from the Supreme Court of California in Dynamex Operations West, Inc. v. Superior Court, 4 Cal. 5th 903, 416 P.3d 1 (2018), and addressed when an individual should be properly classified as an “employee” or an “independent contractor” (of critical importance in franchising since virtually every franchisee is an independent contractor of its franchisor)...