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How Dickey’s Barbecue Pit Franchise Continued Growing During The Pandemic

With dining rooms forced to close for several weeks across the nation and guests remaining hesitant throughout the reopening process, it’s no secret that the COVID-19 pandemic devastated the restaurant industry. The real wonder is how some restaurants continued to grow amid a global crisis.

Here’s how Dickey’s Barbecue Pit franchise not only endured the pandemic, but also found ways to expand its footprint throughout the nation.

The world’s largest barbecue pit franchise was quick to respond when COVID-19 struck. Dickey’s provided relief for its franchisees during the crisis by offering an extensive COVID-19 response program and cutting, not abating, royalties by 50%. The brand also attracted potential franchisees with a 90-day signing incentive package for those who signed up for a new store for the first time throughout the entire month of April.

“Investing in a franchise during the pandemic’s economic decline was obviously a big step,” said Roland Dickey Jr., grandson to the founder of Dickey’s Barbecue Pit and CEO of Dickey’s Capital Group. “So, we created an incentive package that would aid first-time franchisees in partnering with us amidst a challenging time. It certainly paid off.”

On top of supporting its existing franchisees, the Texas-style barbecue brand added the 100th new store to the development pipeline with the execution of a new development agreement in April and continued to expand their franchise family with the addition of new agreements throughout May and June. Dickey’s franchise is now expanding to new territories all over the country, including Detroit, Michigan; Gainesville, Florida; Oahu, Hawaii; Playa Del Rey, California; South Bend, Indiana; Worcester, Massachusetts; and Williamsburg, Virginia.

Also in April, Dickey’s unveiled an upgraded e-commerce site. The barbecue chain’s digital sales skyrocketed with a 104.6% increase since the launch. Dickey’s also saw online traffic soar 122% compared to the previous period and reported its highest day in digital sales ever recorded.

In addition to its updated e-commerce site, the family-owned franchise brand relaunched its franchisee intranet portal, Smoke Pit, and overhauled its reporting system, SmokeStack. With the new systems in place, Dickey’s Owner/Operators now have improved access to hundreds of support resources directly on their mobile devices.

“We used the time when our dining rooms were closed to streamline our online processes for our guests and franchisees,” Dickey said. “Our updated e-commerce site proved to be a huge success driving incredible sales and traffic numbers. Plus, with our latest intranet portal updates, our franchisees are working with highly efficient digital resources that support their success. Even during a pandemic, we were able to excel to new heights.”

Dickey’s digital investments coupled with their strategic approach to building sales positioned the family owned franchise to achieve same store sales positive growth throughout the pandemic.

Capriotti’s and Wing Zone Crack Top 10 on Fast Casual’s ‘Top 100 Movers and Shakers List'

LAS VEGAS (JUNE 12, 2023) - Capriotti’s Sandwich Shop and Wing Zone today announced both brands were named to the top 10 most successful brands on Fast Casual’s 2023 Top 100 Movers & Shakers list. The brands ranked together at No. 10 this year, marking the first time in either brand’s history that they cracked the top 10 and the fourth consecutive year that Capriotti’s was included in Fast Casual’s Top 100. Another accolade to come out of the ranking by Fast Casual was that Capriotti’s and Wing Zone CEO, Ashley Morris, was named Top 25 Executives for 2023.

Batteries Plus Lands on Entrepreneur’s 2022 Top Franchises for Veterans List

HARTLAND, Wis., (October 13, 2022) – Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob and repair franchise, has been recognized by Entrepreneur Magazine as a Top Franchise for Veterans for the ninth year in-a-row. Coming in at No. 41, the brand has climbed 26 spots since its ranking in 2019.

Dickey's Barbecue Eyeing 2016 Growth in Japan, South Korea, Philippines

Dickey’s Barbecue CEO Roland Dickey Jr., who’s grown the nation’s biggest barbecue restaurant from 20 stores to 538, is cooking up plans to expand next year into Asia. After opening a projected 72 stores in 2015, the third- generation restaurateur has set his sights on Japan, South Korea, and the Philippines, where he says there’s “absolutely” an appetite for the barbecue fare his grandfather began selling in Dallas in 1941.