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Kim Lewis Appointed CMO of Capriotti’s Sandwich Shop

Premium Sandwich Franchise Brings on First-Ever C-Suite Marketing Executive

LAS VEGAS, Nev. (APRIL 9, 2024)Capriotti’s Sandwich Shop (Capriotti’s) announced this morning the latest addition to its executive leadership team: Kim Lewis, the first-ever Chief Marketing Officer (CMO) for the brand. This appointment comes as Capriotti’s continues to plant roots in new markets, introduce menu and tech innovations to its operations, and further establish itself as a category leader in the restaurant space across the country.

Kim’s experience in marketing spans well over two decades, including more than 15 years in the retail industry and most recently, 6+ years with Sonic Drive-In, where she held multiple roles leading digital strategy, integrated marketing communications and brand experience. She shared that the rapid expansion, core values and quality-focused culture of the Capriotti’s brand drove her to join the team and take the helm of their marketing division.

“Capriotti’s offers incredibly craveable sandwiches with the highest-quality ingredients, but so many people haven’t yet had the opportunity to try one. And it’s my intent to change that. Whether it’s my current favorite, the Wagyu Cheesesteak with hot peppers, our signature Bobbie with hand-pulled slow-roasted turkey, or any of our other mouthwatering subs, anyone can find their new favorite sandwich at Caps,” Lewis said. “I’m so excited to help this incredible brand grow – the best is yet to come for Capriotti’s Sandwich Shop.”

Capriotti’s has invested significant resources this past year into reimagining how consumers interact with the brand, primarily by diversifying the real estate model to include more non-traditional formats and cost-effective plans. Such a sharp shift from the franchise’s typical business offering necessitated a leader capable of spearheading a new era of brand building and reputation management.

“Kim will play a crucial role in driving sales growth and franchisee profitability, strengthening brand awareness, and enhancing our digital channel campaigns and initiatives,” said Capriotti’s CEO Ashley Morris. “Aggressive leadership and vision are often the key to success. And as Kim has expressed, she wants to further Capriotti’s market share and give customers a reason to keep coming back. That clear level of devotion is why she stood out.”

Founded in 1976, Capriotti’s is most famous for its 40-year nightly tradition of slow-roasting whole, all-natural turkeys in-house and hand-shredding them each morning to feature in a variety of subs. This includes The Bobbie, the shop’s acclaimed best-seller, made with homemade turkey, cranberry sauce, stuffing, and mayo on a soft roll. Capriotti’s is backed by a corporate leadership team that offers a continuous support program for franchise partners through online and field programs, which provides significant support for marketing, retail sales, operations, and growth strategies through every stage of their ownership.

If you’re interested in joining the Capriotti’s family, please visit https://www.ownacapriottis.com/.


About Capriotti’s Sandwich Shop

Founded in 1976, Capriotti’s Sandwich Shop is an award-winning national franchised restaurant chain that remains true to its 40-year tradition of slow-roasting whole, all-natural turkeys in-house every day. Capriotti’s cold, grilled, and vegetarian subs, cheesesteaks and salads are available at more than 175 locations across the United States. Capriotti’s signature sub, The Bobbie®, was voted “The Greatest Sandwich in America” by thousands of readers across the country, as reported by AOL.com. Capriotti’s fans can also download the CAPAddicts Rewards app for iOS and Android, where they can earn and redeem rewards. Capriotti’s plans to grow to over 750 locations by 2032 and was ranked on Fast Casual’s Top Movers & Shakers List each of the last four years (2020-23). For more information, visit capriottis.com. Like Capriotti’s on Facebook, follow on Twitter or Instagram.

Minuteman Press Highlights Year of Helping Independent Print Center Owners Sell Their Businesses

FARMINGDALE, N.Y. – Minuteman Press International, the world’s leading design, marketing, and printing franchise, is proud to announce additional successful conversions of independent print shops to Minuteman Press franchises in 2021. Through the Minuteman Press International Conversion Program, independent printers are able to sell their printing business at no cost to them.

Interview with Isaiah Brown, 1-800-FLOWERS.COM franchisee

I had been working for 1-800-FLOWERS.COM for 16 years prior to becoming a franchisee. I started out literally getting my hands dirty – and pricked, and cut – as a flower cutter in a retail location in Brooklyn. It’s the store I own now, although we’re in a new location. I worked my way up to being a district manager in New York. In 2002, [Vice President of Retail and Franchising ] Ted Marlowe approached me about buying one of the company stores they were looking to franchise. Apparently [company founder] Jim McCann had taken note of my work and my commitment to the company, and had recommended me to Ted as someone who might be a good franchise candidate.

Annual PuroClean Classic Golf Tournament Raises $12,900 for Tamarac North Lauderdale Chamber of Commerce

TAMARAC, Fla. – (December 21, 2021) – PuroClean, a leading restoration and remediation franchise, joined the Tamarac North Lauderdale Chamber of Commerce for the third year as Title Sponsor of its annual PuroClean Classic Golf Tournament on ­­Friday, December 3, 2021. This annual event surpassed its goal of $12,000 as the Chamber wraps up another successful tournament, giving back to the local organization in the spirit of giving during the holiday season. The Chamber’s sixth annual classic was held at Woodmont Country Club in Tamarac, Florida.