Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
Why are people interested in opening franchises? (It's pretty simple, actually...)
For example, a “car guy” is far more likely to want to open an automotive franchise than a tutoring franchise.
“Call Me” Has Turned to “Text Me” for Franchisees
Last July, FranchiseHelp began its first experiment with text messages as a means of communicating with potential franchisees. The findings from those tests will transform franchise sales and development.
Mobilegeddon for Franchises
Depending on what you were doing in February 2011, it’s possible that Google Panda is a four letter word around your office.
Targeting Franchisees when Money is Not an Option
Every franchise is different. And because of this fact, every franchise’s lead generation process needs to be slightly different than the next. What works for one franchise is going to be different from the next.
3 FAQs about Native Ads (Including Examples from Franchise Lead Gen)
One of our loyal readers recently submitted a comment asking for more articles about native advertising. Ask and ye shall receive!
When Should You Send Email To Potential Franchisees
Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.
Measure Franchise Lead Response Times in Seconds Not Days
Proper timing is a crucial part of any marketing venture. Frankly, proper timing can make or break a marketing campaign’s performance. For example, a company attempting to target simply adults will find themselves purchasing TV spots late into the evening, well after the rest of the family has gone to sleep. (Think about the commercials on David Letterman’s show.)
Native vs. Traditional Advertising – An Example from the Blogosphere
One of the buzzwords flying around the internet marketing world these days is “native advertising.”
I Sent 25,783,700 franchise emails in 2014. Here’s What I Learned.
I’ll come clean. When I took over FranchiseHelp’s email marketing efforts at the beginning of last year, I would’ve never imagined sending over 25 million emails in a year.