Lead Generation Resource Center

Notice how the past few weeks are not only quite lower than the rest of the year but also how the magnitude of the short term changes (both up and down) have been increased in the past little while.

As long as we’ve been in the industry, the team here at FranchiseHelp has been told about this terrible five month period between May and September. Allegedly, the summer is the absolute worst time for franchise development.

In case you’re already scratching your head a bit, I want to speak a little bit about “call verification” as a concept.

While the entire thing may appear as gobbledygook to most, essentially Scott is trying to give a single snapshot of all of the major players in the online marketing space. As you’ll see, he breaks down the landscape into categories such as “Experiences,” “Operations,” “Platforms” and more.

Before we get to the meat of today's topic, let’s play a quick game of word association. I’ll say (write) a word, and then you say (think) the first things that come to your mind.

If you’ve perused FranchiseHelp in the past 9 months, you’ve noticed a bit of a change in some of the ways that we acquire leads.

For those of us that are familiar with the world of email marketing, you’ll know that the question posed in the title of this post is one that you ask yourself quite frequently. No matter how successful your email campaigns are, you always want to know how to reach more people on your list.

For those of you who have been around the internet for the past 20 years, you’ll be able to remember what it was like to see it evolve.

The assumption is that all potential franchisees in the big wide world in the Internet conjure the same mental image when they hear “franchise” or “franchising.” Obviously there a lot of people on the Internet, and a lot of different interpretations of any word, so how do you cover all of your bases? A good person to first appeal to is your average consumer, meet “Bob.”