Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Announcing Support@FranchiseHelp, Our New Knowledge Base To Equip Franchise Brands For Faster Growth 

FranchiseHelp has been building marketing technology in the franchising space for many years.

And if you had to describe how our product works to an outsider, the answer would sound like one of those drop down menus on an online dating profile:

It’s complicated.

Naturally, many people have many questions. From our clients to our users to our partners to our employees, we get a lot of inbound calls and emails about how certain aspects of our technology work.

And so, we wanted to build a way for people to feel empowered to do their own research, help themselves and get answers quickly, easily, and most importantly, consistently.

Today we’re announcing the launch of Support@FranchiseHelp, a public knowledge base that equips you with the knowledge to connect with future owners and grow your franchise brand.

Questions about finance? No problem. Learn about payments, billing and refunds on your FranchiseHelp account. Here's one article on delivery emails:

Curious about leads? Learn about organizing, importing and working leads on your FranchiseHelp account. Here's our article on geo filters:

Need help within your account? Learn about onboarding, optimizing and managing your FranchiseHelp account. Check out some CRM tips:

Everything you read on our knowledge basis is reverse engineered from real questions our clients have asked us (many, many times!) over the years. We’ve put tremendous thought into our answers, we stand by every word we wrote, and now we’re making these resources available to you.

The best part is, if there’s a question you have about our tech, or something you have always wanted to know about our unique approach to franchise development, we want to hear from you. Our knowledge base may spark a question, so ping us at, and we’ll not only answer you, but if it's an issue we haven’t addressed yet, we’ll also immortalize your question as part of our knowledge base. 

Support@FranchiseHelp, has been built and will continue to be built in collaboration with our clients. We’ll always be adding to it as long as we’re around. Franchising will always have questions, and we’ll always have answers.

Even if it's complicated.

An A/B Test That Shows the Value of Color

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

Inbox Changes – Here We Go Again...

Before I dig into what is a very dynamic topic for email marketing, I want to talk about mailboxes. In 1775, when Benjamin Franklin became the first postmaster general of the U.S., mailboxes looked something like this:

The Influence of Franchising

Franchising has been a significant part of our lives for longer than we could imagine. Even as we approach 10 years of being in the franchising space, and the industry has changed significantly over the years, one thing has always remained constant - the lessons a franchise can teach us.