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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Are You Feeling Franchising?

Empathy comes in bulk with some, and seemingly absent in others. In Sales, I hold that solid footing on being able to slip into shoes of another is paramount to building trust and a sustainable relationship. Standing on the firm ground of a business, product or service you believe in, and then extending yourself out in that way will reward you.

All of us agree that Franchising is a unique industry. Navigating it successfully hinges on reliable partnerships, building rapport with seasoned professionals, being a resource to new kids on the block, and an understanding that many leads have the same goal but with different ways to get there. A recent post from a colleague and client shines a light on very important things to remember when selling franchises. I will touch on a couple, and I encourage you to follow the link at the bottom to read the full post.

In his first point, the author poses that the prospective new franchisee’s fear of failure tends to break apart the deal in the 11th hour. In the fourth point, he writes that the same person often desires to join into franchising—into a successful franchise—as a way to offset that fear because there exists a system of support.

You may draw that these two are always diametrically opposed, and without the nurturing of an intuitive salesperson they may start and remain that way in the mind of the lead. If the ideas of fear and security are left in an uncooperative relationship, the stress of that is enough to make most throw their hands up and walk away.

But that lead, the potential new franchisee, with your patience and guidance can learn to have fear and security play together nicely. As a lead, for me, fear is a good thing. Fear can keep me from making big mistakes or putting myself in dangerous financial situations. Then security felt from you, my trusted guide, and your brand helps mitigate fear in what becomes a healthy, and hopefully long, relationship. Success naturally follows.

The original post, The Distinctiveness of Franchise Development, was written by Michael Peterson, founder and President of the franchise consulting firm Franchise Beacon, and author of the Amazon best-seller How and Why To Franchise Your Business.

Alfonso Flores is the Director of Strategic Growth at FranchiseHelp, and a proponent of applying consultative sales techniques to strengthen client relationships.

Don’t Click on My Ad! The Paradox of Free Branding

Text ads in LinkedIn appear in a few different places; at the top of the page or on the right rail. Even though they are far less likely to be clicked than sponsored posts, the payment and ad serving mechanism is the same for both ad types. You choose a bid per click and you pay that bid every time a user clicks on one of your ads. The frequency with which your ad is shown is based on the value of your bid relative to bids of other advertisers targeting the same audience.

CRISIS: Navigating a PR Nightmare

A public relations (PR) crisis is a situation that poses a threat to the reputation or image of a company or organization. It can be caused by a variety of factors, including negative publicity, legal issues, or customer complaints. When a PR crisis occurs, it is essential to respond quickly and effectively to minimize the damage and protect the company's reputation. Here are some steps to follow when responding to a PR crisis:

Evergreen Franchise Content i.e. Our Most Popular Blog Post

Anyway, today we’re looking at evergreen content. Here’s a good video that coversthe idea: