Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Call my franchise leads at 11 PM? What?

It goes without saying that the most important practice in terms of lead follow-up is that speed is key. As soon as that lead hits your inbox, CRM, etc. follow up fast.

However, beyond that, the question remains about what time of day leads are most likely to respond.

Recently, lead experts Velocify published some fantastic material about this exact question.

What they were concerned with was the fact that the majority of sales organizations staff around a traditional work week (Monday - Friday, 9 to 5 EST).

Here's what they found:

Velocify Hourly Response Time Results

You're reading that right. Leads that come come in at 11PM and responded to immediately have a 94% advantage as far as conversion rate relative to the average!

(If you're like me, you're envisioning someone sitting on his/her couch with nothing better to do from 9-11PM! What else are they going to do expect for answer their telephone.)

Additionally, they found that Saturday is the best day of the week in terms of lead conversion:

Velocify Saturday Response Results

Based on these findings, it's very important to think about your follow-up strategy 24/7 rather than just your typical work week. Don't let high quality leads go stale waiting on 9AM!

Wanna learn more about follow up strategies, check out our Step 3 Intro, else shoot us a note and we're happy to help!

Chip Kelly Wouldn’t Like Average Time on Site Either

Chip Kelly, the current coach of the Philadelphia Eagles, is one of this generation’s great football innovators. Starting with his college coaching days at New Hampshire and then the University of Oregon, Kelly’s offenses were all about speed.

Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)

The Who may have been quite prescient for 1971 when they penned this decade's theme for online franchise lead generation:

What’s an Email “Click Map” and Why it Matters

For certain emails, the main purpose is branding. The goal of these emails is very high distribution and are traditionally evaluated using open rate as the primary metric.