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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Call my franchise leads at 11 PM? What?

It goes without saying that the most important practice in terms of lead follow-up is that speed is key. As soon as that lead hits your inbox, CRM, etc. follow up fast.

However, beyond that, the question remains about what time of day leads are most likely to respond.

Recently, lead experts Velocify published some fantastic material about this exact question.

What they were concerned with was the fact that the majority of sales organizations staff around a traditional work week (Monday - Friday, 9 to 5 EST).

Here's what they found:

Velocify Hourly Response Time Results

You're reading that right. Leads that come come in at 11PM and responded to immediately have a 94% advantage as far as conversion rate relative to the average!

(If you're like me, you're envisioning someone sitting on his/her couch with nothing better to do from 9-11PM! What else are they going to do expect for answer their telephone.)

Additionally, they found that Saturday is the best day of the week in terms of lead conversion:

Velocify Saturday Response Results

Based on these findings, it's very important to think about your follow-up strategy 24/7 rather than just your typical work week. Don't let high quality leads go stale waiting on 9AM!

Wanna learn more about follow up strategies, check out our Step 3 Intro, else shoot us a note and we're happy to help!

You’ve Probably Never Listened to a Podcast. But That’s About to Change.

Essentially a podcast is a recorded audio program available for download from the internet. It’s synonymous with what some of y’all may know as talk radio but it’s not broadcast. Rather it is released a single file that you can listen to from start to finish.

When do people find FranchiseHelp? (Part 1)

Before we get there, let me give you a brief introduction to Google Analytics.

Browser Evolution 2014-2016: A Silent Killer

Over the course of the last few months, we’ve started to pick up our coverage of website design and actually capturing contact information from people visiting your site. You can check out the two most recent articles here: