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Content: In House Crowdsourcing

From social media to advertising to the production of newsletters and copy material, CONTENT is KEY! Producing this content and selecting for quality as well as accessibility can be approached several ways: outsourcing this content to copywriters, media creators, and social media managers is a common and viable strategy, but it is not always the most cost effective. Enter: In-House Crowdsourcing.

In-house crowdsourcing of talent refers to the process of finding and recruiting existing employees within a company, rather than outsourcing to external agencies or job boards. This approach is particularly useful for small businesses that may not have the resources or budget to devote to traditional hiring methods.

One of the biggest benefits of in-house crowdsourcing is that it allows a company to tap into the diverse skill sets and expertise of its existing employees. By encouraging employees to refer friends, family, and colleagues for open positions, a company can access a pool of potential candidates that may not have been discovered through traditional recruitment channels.

In addition, in-house crowdsourcing allows for a more personalized and holistic approach to hiring. Rather than relying on a resume and cover letter, employees can provide firsthand accounts of a candidate’s skills, experience, and fit within the company culture. This can be especially valuable for small businesses that may not have the resources to conduct extensive background checks or interviews.

Crowdsourcing can also foster a sense of community and collaboration within a company, boosting morale and encouraging employees to feel personally invested in the growth of the business. Employees who refer candidates may feel more invested in the success of their referred hires, leading to increased morale and productivity. It also allows for the development of relationships and networks within the company that can benefit both the business and its employees.

Of course, in-house crowdsourcing is not without its challenges. It’s important for a company to establish clear guidelines and expectations for the referral process to ensure fairness and avoid any conflicts of interest. It’s also important to remember that just because an employee recommends a candidate, it doesn’t necessarily mean they are a good fit for the company. It’s important to still conduct thorough interviews and background checks to ensure the best fit for the business.

Overall, in-house crowdsourcing can be a valuable tool for small businesses looking to recruit talented employees. By leveraging the expertise and networks of their existing employees, small businesses can access a diverse pool of candidates and foster a sense of community within their company. While it’s important to establish clear guidelines and conduct thorough interviews, the benefits of in-house crowdsourcing can far outweigh the challenges. To read more on our Content Series and explore the benefits of In-House Crowdsourcing, click HERE!

Felix A. Woelber Felix is an Alaskan born author, academic researcher, multi-media artist, and former educator. They enjoy writing about socio-economics, public policy, and creating education resources.
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