FranchiseHelp and the Consultant Lead Market
In our previous few articles, we’ve covered most of what we do at FranchiseHelp - Lead Generation with verification, Lead Qualification and FranFunnel. Today, we’re going to talk about the third piece - the Consultant Lead Market.
So here we go! All about FranchiseHelp and the Consultant Lead Market.
How does Franchise Consulting work?
You don’t need to compete over leads.
Our exclusive Consultant Leads are phone verified and have explicitly requested to speak to a franchise consultant instead of a brand.
These leads are passed to you directly, and will not be sold to any franchise brands or even to other franchise consultants. Leads given to you are your exclusive leads, you’ll be the only one calling them.
Set Your Own Pricing
We do things a little differently here at FranchiseHelp - we offer franchise consultants a unique lead buying experience. Select your filters such as state and liquid capital requirements, and choose the price you’d like to pay for leads that meet your filters.
You can adjust your bid at any time - if you’d prefer to pay less per lead, decrease your bid! If you want to win more bids, increase your price! You can adjust until your price and volumes are just right.
Hence with our auction-based pricing model, you determine the value of a lead! And of course, if you’re not sure what to bid, feel free to reach out to us and we’d be happy to assist you.
Exclusive Broker Dashboard built for you
What’s more, once you’re on board with FranchiseHelp, we’ll give you access to a FranchiseHelp dashboard. You can make changes to your account at any time. You’ll be able to view all the leads you’ve received, change your filters and bids, and even pause your lead flow at your convenience.
And it’s mobile-responsive!
We’ve built the dashboard to be mobile-friendly, which allows you to work on the go anytime, anywhere. You can keep tabs on your leads and edit your bid right in the palm of your hand!
On a side note, we (attempted to) explain Franchise Consulting to our franchisees here.
FranchiseHelp also creates and manages custom digital ad campaigns to increase your brand awareness online and generate additional leads for your brand outside the portal context. We’re going to talk about that in the next article - all about Custom PPC.
We're putting together a series to talk all about what we do at FranchiseHelp.
EP 3. FranchiseHelp and the Consultant Lead Market
EP 4. Custom PPC
Abigail Chloe Chew is the Digital Marketing and Accounts Specialist at FranchiseHelp. She likes a good mobile-responsive dashboard.
What FranchiseHelp is (and is not) - Lead Generation
Well, it’s kinda in the name... We help franchisees find franchises that they want to invest in, and we help franchisors who want to expand their business find potential franchisees.
Call my franchise leads at 11PM? What?
However, beyond that, the question remains about what time of day leads are most likely to respond.
What Should/Do Franchisors Ask The Most?
Franchisors need to gain understanding of their potential franchisees prior to going into business together. It is critical for the franchisor to ask the proper questions while evaluating a franchisee, in order to extract important information and really get to know the candidate. Both parties need to openly communicate in order to foster a successful long-term relationship.